Prime Day Post Mortem - Taxi Driver of Ecommerce #97

I feel like the taxi driver of ecommerce. You get 100 economists in a room and 100 taxi drivers and ask them how they economy is doing and the taxi drivers will be far more accurate. Get Helium 10 to track suppressions https://www.helium10.com/?crsh_reqid=1296071&aid=427

• Prime day post mortem
  • Buy box percentages cut in half
  • Listings flipped from FBA to FBM in buy box
  • Sales lift very dependent on category
    • All accounts up at least 20%  but if that’s all you’re up that doesn’t make up for the 20% down leading up to prime day
    • Many categories like outdoor womens goods up 100%
    • Feels like about 35% lift when you average it all out
    • Exceptions may apply - especially if you ran a big promotion
• Proven right that discounting for Prime Day was just giving your margins away this year.
  • I told everyone to not run deals this year for Prime day and some people thought I was crazy.
  • I am predicting massive supply chain woes and stock outs first week in December. And discount didn’t even drive much for people on Prime Day.
  • Go ask 10 people, did you buy something for prime day, and that poll will give you a pretty good idea of how big prime day was this year.
• Ultimate question - will prime day kick off holiday buying season early this year?
  • No - I don’t think so.
• Amazon news
  • Internet explorer losing seller central support. Could be the thing that kills the IE web browser.
  • 9/25 algorithm update, massive keyword ranking shifts, and still no public word from Amazon
  • I am dubbing the past 30 days as the largest amount of Amazon catalog bugs that negatively impact sales of all time, worse than the past year combined.
• Face masks are the fidget spinners of 2020
• Who are Amazon sellers these days?
  • You can’t go on linkedin and see this clearly. Maybe 50% of Amazon accounts are side hustles. And most don’t advertise their involvement in their business publicly. 
  • The larger a business gets the more public they may want to be. But it’s not required to.
  • Manufacturers are increasingly flocking to Amazon but still sluggish to adopt the necessary agility to succeed.
  • Wholesalers are starting to take ownership of their own retail business, but often are better off staying as wholesellers.

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