My Amazon Guy

Advertising Basics with Destaney Wishon Better AMS #144

January 12, 2021
My Amazon Guy
Advertising Basics with Destaney Wishon Better AMS #144
Chapters
My Amazon Guy
Advertising Basics with Destaney Wishon Better AMS #144
Jan 12, 2021

What's on your mind today?

How far as we come along with Amazon ads.

  • Day parting doesn't work, because there's not enough data to back it up.
  • Sponsored Products - Build a campaign. It doens't require a $5,000 campaign. You can always start with $5 a day.
  • Correlation of a bid management. Keyword example "Highlighter"
  • If you don't get impressions, increase bid.
  • Amazon is a marketing platform.
  • Auto campain: Give Amazon control of keywords.
  • Manual campaign: Target speciifc keywords.
  • Destaney now does JUST manual campaigns on product launches, no auto. This is a new strategy based on testing she ran.
  • It's okay to run ads withour reviews. Though a single review doubles conversion rates.
  • After initial campaign setup, start optimizing.
  • Need at least 8-10 clicks before making an adjustment.
  • Is it okay for advertising to lose money when launch a product?
  • How many SEO sales do you get from PPC sales to justify losses?
  • When to go from a $5 budget to a $10, or $50 or $100 per day?
  • Is running ads on Amazon easy or hard? If you don't have an affinity for it, running it in the background not a good idea. It takes a lot of time to learn it. 

Support the show (https://www.paypal.com/paypalme/myamazonguy)

Show Notes

What's on your mind today?

How far as we come along with Amazon ads.

  • Day parting doesn't work, because there's not enough data to back it up.
  • Sponsored Products - Build a campaign. It doens't require a $5,000 campaign. You can always start with $5 a day.
  • Correlation of a bid management. Keyword example "Highlighter"
  • If you don't get impressions, increase bid.
  • Amazon is a marketing platform.
  • Auto campain: Give Amazon control of keywords.
  • Manual campaign: Target speciifc keywords.
  • Destaney now does JUST manual campaigns on product launches, no auto. This is a new strategy based on testing she ran.
  • It's okay to run ads withour reviews. Though a single review doubles conversion rates.
  • After initial campaign setup, start optimizing.
  • Need at least 8-10 clicks before making an adjustment.
  • Is it okay for advertising to lose money when launch a product?
  • How many SEO sales do you get from PPC sales to justify losses?
  • When to go from a $5 budget to a $10, or $50 or $100 per day?
  • Is running ads on Amazon easy or hard? If you don't have an affinity for it, running it in the background not a good idea. It takes a lot of time to learn it. 

Support the show (https://www.paypal.com/paypalme/myamazonguy)