Amazon Journey: Joe Cardillo of Jungle Scout #151

Joe Cardillo quit his first job out of college after a year to start selling on Amazon. In late 2017 did $30k in sales his first month. Have since launched 3 brands and 12 products.

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Joe met Greg Mercer at Ryan Moran's Brand Builder Conference in Austin TX. "I joined the JS team shortly after, where I work in marketing since 2018. Amazon is a side hustle for me, spent ~5 hours per week on it right now. I really love the entrepreneurship mindset and talking product research/branding."

Joe has launched products in baby goods, cat collars, and Apple airpods.

Jungle Camp - Went to Indonesia to do a cultural get together every year to connect.

Jungle Scout was the first chrome extension for product research.

Jungle Scout has a supplier database using import records.

You can click a sku and see unit and sales counts over time now in Seller Central. In Jungle Scout you can put your cost of goods in and other personnel costs.

Jungle Scout can automate request a review button.

Growth Hacks:

1. Create  irresistible product page to improve conversion rates. Have dozens of designers create design to pick the winner.  https://99designs.com/. 
2. Target keywords with less comeptition. 
3. Blackhat tactics are dying, avoid.
4. Create authenticity of your product.

JS predictions for 2021: https://www.junglescout.com/blog/amazon-predictions/

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