My Amazon Guy

PPC Q&A with Lucas Kwiatkowski: Amazon FBA Advertising for Advanced Tactics

March 19, 2021 Steven Pope
My Amazon Guy
PPC Q&A with Lucas Kwiatkowski: Amazon FBA Advertising for Advanced Tactics
Chapters
My Amazon Guy
PPC Q&A with Lucas Kwiatkowski: Amazon FBA Advertising for Advanced Tactics
Mar 19, 2021
Steven Pope

Going LIVE with Amazon Experts Steven Pope & Lucas Kwiatkowski!

Lucas Kwiatkowski: "I am a full-time Amazon PPC manager who makes these videos for smaller sellers to help them learn PPC.  And I manage 6-8 figure clients full time and provide advanced PPC insights for them.  My management style is very hands-on and is always custom based on my client's needs. " 

Lucas YouTube channel: https://www.youtube.com/c/LucasKwiatkowski/featured
Connect With Lucas: [email protected]


VIDEO TIMESTAMP 
00:00 - Welcome Lucas 
12:58 - Opening a second seller account
13:31 - Adjust above bids?
16:25 - PPC Strategy 
18:10 - How much to spend on PPC
19:44 - Theory: Bid way more
20:22 - Organic Keyword Ranking
22:13 - Less Targets... More effective? 
23:32 - Structing manual campaigns 
25:42 - Is Amazon PPC worth doing?
27:47 - 2 similar products bidding against each other 
29:37 - 200% acos 
30:42 - Should I start off with low bids?
32:12 - Manual Exact Campaign 
36:46 - 3-5 Keywords Auto Campaign 
37:50 - Humans vs. Robots 
38:57 - Campaign Budget/Barometer 
40:36 - Bid on other listings 
42:25 - Luke W. Review
44:00 - Humans/AIs???
44:18 - Boosting Campaign Budget
44:56 - Pros & Cons AI/Humans
45:22 - New Campaigns (https://www.youtube.com/watch?v=fYX-dWQKWxA&t=41s)
48:46 - Negation 
49:38 - Bid in Auto (up/down)
50:52 - Best campaign bidding strategy 
51:57 - Main data points you look for 
53:53 - Time to hire?
55:25 - Difference between up and down bidding
56:00 - How to optimize auto up and down?
56:35 - Bidding on your own brand
57:57 - How to get connected with Lucas
58:39 - Minimal spend per day each campaign 
59:24 - ROAs 8.5
59:50 - Quickest way to get reviews 
1:00:36 - No more early Reviewer Program 
1:01:33 - Advice from Lucas Kwiatkowski
1:02:44 - Dayparting Strategies 
1:04:00 - Amazon New Portal 
1:05:22 - H10 PPC feature thoughts



✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

Support the show (https://www.paypal.com/paypalme/myamazonguy)

Show Notes

Going LIVE with Amazon Experts Steven Pope & Lucas Kwiatkowski!

Lucas Kwiatkowski: "I am a full-time Amazon PPC manager who makes these videos for smaller sellers to help them learn PPC.  And I manage 6-8 figure clients full time and provide advanced PPC insights for them.  My management style is very hands-on and is always custom based on my client's needs. " 

Lucas YouTube channel: https://www.youtube.com/c/LucasKwiatkowski/featured
Connect With Lucas: [email protected]


VIDEO TIMESTAMP 
00:00 - Welcome Lucas 
12:58 - Opening a second seller account
13:31 - Adjust above bids?
16:25 - PPC Strategy 
18:10 - How much to spend on PPC
19:44 - Theory: Bid way more
20:22 - Organic Keyword Ranking
22:13 - Less Targets... More effective? 
23:32 - Structing manual campaigns 
25:42 - Is Amazon PPC worth doing?
27:47 - 2 similar products bidding against each other 
29:37 - 200% acos 
30:42 - Should I start off with low bids?
32:12 - Manual Exact Campaign 
36:46 - 3-5 Keywords Auto Campaign 
37:50 - Humans vs. Robots 
38:57 - Campaign Budget/Barometer 
40:36 - Bid on other listings 
42:25 - Luke W. Review
44:00 - Humans/AIs???
44:18 - Boosting Campaign Budget
44:56 - Pros & Cons AI/Humans
45:22 - New Campaigns (https://www.youtube.com/watch?v=fYX-dWQKWxA&t=41s)
48:46 - Negation 
49:38 - Bid in Auto (up/down)
50:52 - Best campaign bidding strategy 
51:57 - Main data points you look for 
53:53 - Time to hire?
55:25 - Difference between up and down bidding
56:00 - How to optimize auto up and down?
56:35 - Bidding on your own brand
57:57 - How to get connected with Lucas
58:39 - Minimal spend per day each campaign 
59:24 - ROAs 8.5
59:50 - Quickest way to get reviews 
1:00:36 - No more early Reviewer Program 
1:01:33 - Advice from Lucas Kwiatkowski
1:02:44 - Dayparting Strategies 
1:04:00 - Amazon New Portal 
1:05:22 - H10 PPC feature thoughts



✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

Support the show (https://www.paypal.com/paypalme/myamazonguy)