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How Bad is my SEO? Are Trademarks Case Sensitive? Steven Pope Amazon FBA Weekly Q&A - June 10, 2022

July 03, 2022 Steven Pope
My Amazon Guy
How Bad is my SEO? Are Trademarks Case Sensitive? Steven Pope Amazon FBA Weekly Q&A - June 10, 2022
Show Notes

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00:00 Are Trademarks Case Sensitive?
09:55 Hello and welcome
10:50 Brand store
12:03 The best way to do the bare minimum to get a brand store to get going
13:11 Are trademarks case-sensitive?
15:02 Which trademark does Amazon give the A+ and the brand store to?
16:38 In what phase should I start working on external traffic?
19:04 Are there a way to know which product got how many paid vs organic sales in a month?
19:31 Should I target all keywords with PPC?
20:54 No getting data when SBV search term was downloaded
22:00 If I raise my price is there a setting I can use to allow my Subscribe and Save customers to still pay my regular price?
22:39 The 2:1 ratio of organic sponsored word
28:09 Does Amazon periodically check my physical packaging for non-compliant wording?
29:14 Listing with 2000 organic keywords and 2000 sponsored keywords
32:45 Helium 10 metric threshold for launching new products
34:16 40-year high inflation rate
36:22 The average conversion rate for a particular niche
37:04 Child variations were showing the same images even though different images were uploaded
38:23 How to delete shipments and workflows
39:19 Product is ranked high in "Most wished for" but not as high in "Bestselling"
40:35 Can you make a bundle with a new GS1 barcode for the bundle but apply the brand name?
41:58 Pros and cons of keyword cannibalization
42:56 Criteria to get eligible for MAG's internship opportunity
44:11 Software quartile for PPC
45:10 Someone is selling my product on Amazon Canada
45:54 How to target multiple variations in PPC
48:32 Incorrectly labeled pink variation with blue labels and vice versa
50:31 The NARF program 
52:30 The best way to prevent getting out of stock
53:14 How soon after launch can changes be made, such as changing the price?
53:38 What's the quickest way to index for as many keywords as possible at launch?
54:02 How to improve organic indexing
54:39 Do you run ads to each of your child variations or just the best seller?
55:31 Competitor is bypassing the system and they are selling without facing listing removal
56:19 What's the difference between PPC close match - long match and the other two?
57:25 Listing has changed to a totally different item
58:11 Product targeting versus keywords
58:44 The right approach to optimize the PPC that’s giving good sales but wants to reduce the spend and increase sales
59:27 Launching a product that’s in a different category than the seller's main business
1:00:06 Converting with high ACOS
1:00:58 How to remove or manage negative reviews
1:01:44 Former business partner has control but the designs belong to the seller and they're the only ones selling the brand
1:02:32 5000 pounds stuck in the UK market
1:03:09 How to accelerate sales
1:03:40 Aragon Oil shampoo has spend clicks but no sales
1:05:07 Is A/B testing recommended for price?
1:05:51 Best way to get Amazon certified?

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