My Amazon Guy

How to Maintain PPC campaigns with good ROAS and ACoS? Steven Pope Amazon FBA Weekly Q&A 08.12.2022

September 27, 2022
My Amazon Guy
How to Maintain PPC campaigns with good ROAS and ACoS? Steven Pope Amazon FBA Weekly Q&A 08.12.2022
Show Notes

00:00 Steven Pope Amazon FBA Weekly Q&A - 07.12.2022
10:26 Amazon released a new Forecast Feature
11:45 Brand new product that was released on Sunday - B09YMZTM3H
18:51 2 weeks ago my product in both colors dropped into very poo VOC
19:24 What percentage of customers open your email on Amazon these days
21:37 Is a 4-star-rated product in a 5-star field worth spending money on for PPC
24:00 How to show promotion as extra saving at the offer part of the listing
27:14 is it against terms to use my own Amazon Associate Affiliate link to promote my products on social media, websites, etc.
28:16 Trying to prevent going OOS, I have already done the re-order. To reduce sales I have raised the price and cut back PPC spending by 50%, yet sales have still been high
29:22 3 of my listings are showing 2 diff ASINs for each; showing No Image available; OOS though 60 units available
33:52 Have you heard of Brand Registry asking for an "authorization code: from the law firm that files the TM for you
34:08 MAG Trademark Service
34:50 As FBA sellers can you speak on having cash on hand vs reordering
36:20 Advertising products is it better to run how many items at a time
41:03 I've experimented and turned off my Ads on a Saturday in the past and received just as many orders as the previous Saturdays
43:21 ​Is launching a new product couple of months before Christmas better or worse compared to any other time of the year and why
44:40 Our top-of-search CPCs have gone up like crazy and CVRs have gone down over the last 7-10 days
46:09 ​In 1 of my listings I have 3 variations, I have set ASIN targeting manual exact, self-targeting my own but my ASINs Ads don't show
47:48 Competing with Amazon
48:09 My ASIN is fully optimized, 500+words in A+, alt text, 5+bullet points, full title, etc. but after 2 months only indexed for 400 keywords
48:48 I have a product I sell as a 2 pack, 4 pack, and 6 pack, all different UPC codes, different Listings,  is this against terms
49:13 In the US that can mail it to me, do you know how I can get this product sent to me in CA
50:00 My listings are out of order, 5lbs, 10lbs, and 25 lbs. Sometimes the 10 or 25 will go first. How to change the order of the variations
52:11 What are some strategies to get more brand followers on Amazon
52:46 When PPC campaigns are running so good, w/ good ROAS and ACoS, how can we maintain that
53:55 I have a parent/child listing that only shows the parent title for the child listings
55:52 Can we utilize ICAP funnel methodology at the campaign level
58:02 Now that we have search volumes from Amazon, how about the H10 search volumes
58:34 50% off on 1st month with Helium10: MYAMAZONGUY50
59:23 Was going to use my second photo as my main image but Amazon flagged it
1:01:00 3 totally different products to be parented together on a listing, is it against terms
1:02:02 How does Helium10 estimate their search volumes
1:02:24 What type of image would you suggest for the brand story background
1:03:05 Hard keeping up w/ my fast growth off 1st product w/ only profits, thinking of taking out a business loan to buy a year of inventory and launch 2nd product
1:04:43 If I register 2 brands in BR and launch the same product under both brands (w/ diff barcodes and packaging but same product), is it against TOS
1:05:25 Where do I upload my 360 photograph
1:06:03 Inventory and supply chain issue predictions for this Q4
1:06:56 Lost more than 200 organic and 200 sponsored KWs, did not change anything
1:08:28 Lost BSR
1:09:06 How to make 7-day deals for ineligible ASINs from scratch
1:09:53 At what point does Amazon start changing storage fees 
1:10:24 Best law firm for trade marketing your brand
1:11:27 Best practice to shorten the attribution

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