Amazon has changed its policy about GS1 barcodes and has started taking down listings without GS1-certified barcodes in the listing. The problem stems from the mismatch between the registered brand name of the UPC barcode and the brand name of the listing.
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Michelle Covey is the Vice President of Commercialization at GS1 US, where she designs programs that help businesses grow through product identification and data communication standards.
0:00 UPC Code LIVE Q&A with GS1 Expert Michelle Covey
09:48 Introduction
10:25 Michelle Covey’s role in GS1
10:50 Talk about how some of the GS1 standards, particularly the G10 or UPC, are used with Amazon
11:29 How did gs1 become like the end-all-be-all of UPC
11:55 Where the UPC or barcode was born
12:45 With that unique identifier, so much more can be done in business
13:29 Does Canadian GS1 work in the United States
14:36 Should I just buy one and then just buy them as I go
15:37 If you do have more products, we do sell what we call a prefix
16:0 Data hub enumerates those prefixes into your G10s
18:27 No longer allow reuse
19:16 Does a prefix need to match the title of the product
20:53 Amazon tends to or wants prefers for you to prove that you have that relationship with that brand
23:47 Any identifiers are licensed from GS1 member organizations and can be used globally
24:52 Single product g10s are no longer compatible with Amazon as they do not have a company prefix
27:26 The disadvantage of a G10 exemption
28:30 Amazon does have categories that allow G10 exemptions
31:26 Resell something on Amazon they bought in the store that doesn't have a UPC
33:00 Is it possible for them to transfer those codes to my brand or company
34:36 How do GS1 barcodes prevent or help in any way with product hacking
39:31 Amazon's starting to check the database
41:45 Sellers are frustrated
45:37 GS1 Youtube Channel
47:06 G10 is usually used at a case level for barcoding
47:52 What is exactly the extra step to make Amazon match the LLC to the brand name
48:40 List all the brands associated with your LLC
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