My Amazon Guy

How To Get Into Retail with Steven Pope and Allen Iov

November 29, 2022
My Amazon Guy
How To Get Into Retail with Steven Pope and Allen Iov
Show Notes

Allen Iov is the creator of www.the-brandman.com. Learn how to get your products into retail stores

Started several companies in the E-commerce space. SnapNsold was created to sell local people unwanted stuff on eBay. Around 2009, I pivoted that company to buy products off Aliexpress myself and sell them on eBay.

In 2015, I moved to Russia to help create a large online store in Moscow. We took products from large physical marketplaces inside and outside Moscow and made them available online. When my Visa in Russia was over, I came back to Seattle to start a wholesale company that sold products on amazon.

I went to stores around my area, took their best-selling products, and added them on amazon. After 2 years, I moved into branding and creating my own products.

This turned into a large company that sells its products all over the world. You can find us at Walmart, Bed Bath & Beyond, Nordstroms, Crate & Barrel, and Target.

00:00 Introduction
00:34 how to get into physical retail stores 
1:05 Allen Iov as a retail industry expert
03:24 Getting into retail
04:04 Biggest mistake getting into physical retail
06:11 How does wholesale pricing of retail price works
07:20 Achieving the biggest successes
9:22 Best platform to get the best bang for the buck
11:10 Target is a behemoth waiting to happen 
12:13 First retail experience with Walmart
13:46 How do big boxes pay you
15:02 Ways to reach out buyers
16:44 Getting a good retail packaging
19:06 Retailers looking for innovative trendy products
21:26 Showing good retail readiness
21:55 Hiring a rep to get into physical retail stores
23:21 How to find these reps
25:54 How to showcase your products to retailers
27:21 Running a boring business is good, consistent but boring
28:06 Packaging of items
30:04 Getting into online arbitrage
31:58 Amazon Marketplace in a nutshell
34:15 Branding is a lot have to do with trust 
35:04 Payment terms and agreement with every retailer
37:20 About Brand10x
39:38 Good business book to read

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