How can you beat the competition through bundling or kitting. Kristin Ostrander, creator of MommyIncome.com and host of the Amazon Files podcast.
- Why should we bundle?
- Race to the bottom is avoided.
- How do you bundle?
- Frequently bought together
- How can you beat the competition through bundling?
- Bundling myth - have to lower price
- Hangry kits
- Mommy Income kitting
- 200 skus
- 1 year product life cycle
- Created over 1000 bundles
- Mistakes have you learned from?
- Just because you think it’s cute, doesn’t meant it will sell
- Research is everything
- Hands off inventory. Use 3PL doing kitting. Prep center.
- Can’t just duplicate another kit with different logo
- Does bundling keep away hijackers?
- Only if branded
- Virtual bundling
- Doesn’t have any cost savings.
- Customer experience - items shipped separately.
- If you think about your customer and how to serve them, you will succeed.
- What’s the last book you read.
- Daily Devotional for Entrepreneurs: Your Season to Grow
- Big prediction
- Brand registry required
Learn more about Kristin Ostarnder at http://mommyincome.com/system
Kristin Ostrander is an author as well: Big Dream Step Small
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