My Amazon Guy

Amazon Editorials with Daniel Kim HBW Commerce Podcast #94

October 09, 2020 Steven Pope Season 1 Episode 94
My Amazon Guy
Amazon Editorials with Daniel Kim HBW Commerce Podcast #94
Chapters
My Amazon Guy
Amazon Editorials with Daniel Kim HBW Commerce Podcast #94
Oct 09, 2020 Season 1 Episode 94
Steven Pope

The reason people are going to listen to today’s podcast is they want to know how editorials work and how they can help them grow their sales. We talk to Daniel Kim General Manager of HBW Commerce.

  • How did you get into this space?
  • How do editorials appear for keywords?
  • How would editorials help grow a sellers Amazon’s sales? 
  • Is content still king?
  • HBW attribution, reporting, qualifying leads.
  • Categories with editorials.
    • Medical
    • Supplements
  • Attribution
    • Last click tracking available on editorials
    • Half mobile traffic suppressed
    • Attribution is less certain ongoing
  • 200 publishers
  • What is the future ahead?
    • Diversify off Amazon
      • Editorials going to 
        • Etsy
        • Walmart
        • Ebay
        • Shopify
  • What’s in it for the publishers?
    • Paid per click by Amazon via a rate card.
  • How to get started
    • May or may not give item to publisher
    • Due diligence
      • BSR
      • Traffic/Conversions

  • If someone wants to get brands matches to editorials contact Daniel Kim <[email protected]> and let them know MyAmazonGuy sent you for a discount.


Dan Kim, professional career began in the West Point / US Army. After transitioning from active duty, I attended Cornell for graduate studies. My first corporate job was at LinkedIn where I met Ben Faw. Joined Ben during the early days at BestReviews understanding the publisher ecosystem. Currently scaled efforts and am proving a thesis on how brands scale digitally at the intersection of tech, media, and commerce.

Show Notes

The reason people are going to listen to today’s podcast is they want to know how editorials work and how they can help them grow their sales. We talk to Daniel Kim General Manager of HBW Commerce.

  • How did you get into this space?
  • How do editorials appear for keywords?
  • How would editorials help grow a sellers Amazon’s sales? 
  • Is content still king?
  • HBW attribution, reporting, qualifying leads.
  • Categories with editorials.
    • Medical
    • Supplements
  • Attribution
    • Last click tracking available on editorials
    • Half mobile traffic suppressed
    • Attribution is less certain ongoing
  • 200 publishers
  • What is the future ahead?
    • Diversify off Amazon
      • Editorials going to 
        • Etsy
        • Walmart
        • Ebay
        • Shopify
  • What’s in it for the publishers?
    • Paid per click by Amazon via a rate card.
  • How to get started
    • May or may not give item to publisher
    • Due diligence
      • BSR
      • Traffic/Conversions

  • If someone wants to get brands matches to editorials contact Daniel Kim <[email protected]> and let them know MyAmazonGuy sent you for a discount.


Dan Kim, professional career began in the West Point / US Army. After transitioning from active duty, I attended Cornell for graduate studies. My first corporate job was at LinkedIn where I met Ben Faw. Joined Ben during the early days at BestReviews understanding the publisher ecosystem. Currently scaled efforts and am proving a thesis on how brands scale digitally at the intersection of tech, media, and commerce.