00:00 - The History of SEO
19:13 - A way to rank on amazon on an economic budget
23:00 - SEO companies for small sellers
24:00 - Number 1 way to Maximize SEO on Amazon
29:24 - The main difference between Amazon search engines and Google search engines
30:00 - How to understand algorithms
30:30 - How accurate is H10 search volume numbers
33:25 - Importance of Title words
34:58 - Canonical URL
35:30 - Product Launch Numbers Review
37:45 - reasonable PPC spend
39:22 - Does price factor into Amazon search rank directly?
40:55 - Spelling Variation
41:46 - Parting Thoughts
#SEO
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
https://twitter.com/myamazonguy