My Amazon Guy

Ask Steven Pope ANY Amazon Question to Grow FBA Sales

June 07, 2021 Steven Pope
My Amazon Guy
Ask Steven Pope ANY Amazon Question to Grow FBA Sales
Show Notes

My Amazon Guy hosts a weekly ask any question Fridays at noon est. My Amazon Guy Podcast and Videos: 

00:00
11:42 New Shipping UI-Can I not be asked to enter an expiration date for supplements?
12:12 If I had used a brand name in my listing by mistake, is it easy to solve the infringement problems?
13:10 What is the best strategy while launching a new product? Are giveaways mandatory to rank even with PPC?
16:44 Expiration date on package-Should Amazon review the expiration date at check-in, and not ask me?
17:05 How can I audit my listings to make sure they are optimized for mobile devices?
18:28 What is the appropriate budget for PPC during the first month of launch? Considering niche has average competition.
19:28 What are your thoughts on the Amazon anti-trust issue that is happening with 3p sellers?
19:49 Have you heard that Amazon’s new update. Now that we can send template e-mails to the customers who left 1-3 star reviews
21:03 Can you explain how to calculate conversion rate, the difference between session % and unit session %?
23:41 How’s Prime Day for you and your clients?
24:48 Does Amazon allow sharing the social media links in our brand storefront?
25:44 What metrics do you check on and track regularly for your products?
27:49 On a parentage listing, do you advertise on all variations or only the top 1 or 2 children?
28:52 With Amazon discounting search find buys in the algorithm, do you recommend not bringing in outside traffic to your listing? 
29:52 I lost my FBM privileges about 2months ago for a Valid Tracking Rate below 95% due to 3PL unknowingly using a non-integrated carrier for 12 shipments. I had professional help with the POA. After about 5 rejections, Amazon has stopped responding to emails. What are the best options at this point?
31:05 Are you aware of any tools that tell you which products and quantity to send in based on Amazon inventory restrictions?
32:30 What are your thoughts on entering the supplement category as a new brand vs acquiring an old brand?
33:30 Amazon keeps breaking our parentages, all of which are legitimate variations. Any tips on getting them to stop?
34:18 How do I get my FBA product to say “free same-day shipping” or “delivery tomorrow?” 
34:53 Can we add listing images in different languages in different marketplaces? 
35:28 Saw your This is the Way wine glass. Love it. Isn’t that calling for trouble on copyright infringement from Lucas Films?
36:22 Any ideas on having Amazon correct my listing where they have attributed the brand owner to another brand?
37:54 My listing thumbnails show up horizontally under the photos instead of vertically on the left side of the photos. Any idea on how to fix it?
38:18 Have you noticed they seem to be combining reviews between marketplaces again?
38:35 We spend 3x in PPC and we have a lot of deals but our sales were not that high.
38:46 Do you recommend using Sellics Benchmarking Tool?
39:42 Looking at my ASINs on mobile and they are inconsistent. Some show the A+ content first others the description or bullets are first. Is this something we can control and how?
40:27 Have you tried the new Sponsored Brands Video Product Targeting?
42:58 PPC question: Can you explain the main purpose for creating a new ad group rather than a new campaign?
42:54 What do you recommend defending and differentiate a brand on Amazon that Chinese competitors are aggressively trying to commoditize the product
46:34 I launched my first product. I did all things to get reviews: a good insert card, a gift, and sent the ask for a review for all. 

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