My Amazon Guy

Keywords vs Search Terms: Amazon FBA Weekly Q&A with Steven Pope - AMA

July 13, 2021
My Amazon Guy
Keywords vs Search Terms: Amazon FBA Weekly Q&A with Steven Pope - AMA
Show Notes

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00:00 
10:12 My Amazon Guy is hiring Account Managers
10:30 I can see the number of organic keywords on Helium10 for an ASIN. Is there a report I can run (Helium10 or Amazon) to see how my organic keyword placement & the total number of organic keywords are improving over time?
13:08 I launched my first product and got around a 3% review rate, half of them are ratings. Is this a good ratio? Should I work on improving it?
13:56 In general, what is considered a good conversion rate %? Also, low traffic listing with a high conversion rate is not that impressive. What traffic level is needed to give a reliable conversion rate stat?
14:52 Do combined keywords index for both? I.E.  Can Flaxseed Oil Liquid and Organic Flaxseed Oil be combined into Organic Flaxseed Oil Liquid and index for both keywords?
15:46 I created 2 shipment plans for 1750 units when my max inventory level was 2000. I just checked and my max has gone down to 1000. My shipments are on the way. What would happen?
16:56 Do you have full Amazon account management at MAG?
18:17 Do you have full Amazon account management at MAG, like from the start of product hunting all the way?
19:02 Will they (Amazon) reject my shipments now that I am over the max limit (storage)?
19:34 Please advise who should we follow for guidance on PPC, how to manage existing and make new campaigns. There are so many videos on YouTube with different strategies. Please enlighten us.
21:04 Your thoughts on "Environmental Pledge Friendly?"
22:58 When running Cerebro for the same product on one day, and then the other I see quite some big differences for my top ranking keywords. Is that your experience as well?
23:16 For our first launch, we sent in 150 units. Sold 50 so far, but the remaining stock is all in 1 fulfillment center in Boise, Idaho. Our delivery date for the east coast is 2 weeks. What can we do to change?
24:16 Follow up with your Age of Sage, has your TACOS gone up since mother's day has ended?
25:51 Since Amazon has stopped showing buyers' addresses, how can we send a replacement to the buyers now without asking for their address? Or is it okay for their address on Amazon?
26:30 When having a product with 2 color variations, is it ok to create a PPC campaign on both or just one variation?
27:33 My best ASIN has disconnected from my brand. After reset from Amazon fails, told to upload template file. I'm GTIN exempt and w/o GTIN, won't reconnect to brand. Amazon says no solution.
28:21 We have opened an account under my LLC. The first month we won't have any sales. Does Amazon still inform our state, or should we file taxes as no sales?
29:15 What's the best way to approach the restock limits these days? I have about 5000+ units of restocking inventory with no way of sending it to Amazon. Do you have any recommendations for good 3PLs?
31:18 I am struggling to get info on 3PL and freight forwarder. Thank you for sharing. If you please elaborate little more detail info about those 2 services.
31:29 You heard the news below about sea shipping? Pres. Joe Biden will announce a new executive order asking the Federal Maritime Commission to combat what's being called "a pattern of consolidation and aggressive pricing that has made it onerously expensive for American companies to transport goods to market."
32:02 I brought an ailing brand. I changed old repetitive keywords which were not relevant to more relevant ones but the ranking went down after 4-5 days.
33:01 Can you give tips on bids adjustment?

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