In the most important discovery since Steven Pope proved A+ Content indexes on Amazon, My Amazon Guy is yet again at the forefront for industry best practices.
ALL THE SEO TOOLS ARE WRONG
Many Amazon SEO tools are incorrectly counting spaces against your character counts for the search terms field on Seller Central. My favorite 2 keyword tools Helium 10 & ZonGuru and many other tools are counting spaces towards your 250 character count.
Why does this matter? Because that’s 30-45 extra bytes, 5-10 extra key phrases you can add to your search terms field that the tools are telling you that you don’t have room for.
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00:00 BREAKING NEWS on Amazon Search Engine Optimization
09:49 Every SEO Tool is WRONG
11:24 SEO tools are counting characters instead of bytes
16:13 Should you include commas in your search term field
17:31 Spaces and commas don't count
19:16 Amazon help file
24:05 Would it be better to run vouchers instead of PPC? How does it compare in terms of boosting rank
24:43 I'm trying to do a daily/weekly/monthly P and L report for each of my SKUs
25:11 My TACOS are in the mid-30s range still 3mos after my multi-ASIN brand launch, how do I drive it down
27:20 ASIN REVIEW: B09H3QW364
29:42 How do you continue to expand your KW and competitive SKU PPC target list weekly
31:02 Do you maintain using fixed bids after launch, or do you eventually switch to dynamic down
31:43 How do you adjust bids for KWs w/ super low impression
32:51 Can we write another language in the A+ like if my customers are Korean in the USA
33:28 If I put a quote from the Bible in A+ content, is that allowed
35:24 What's considered to be the average return rate
35:52 What's a healthy operation expense margin for AMZ FBA
37:42 What new PPC strategies are you doing this 2022
39:32 Our grocery items are getting gated under baby food and dietary supplement
42:01 Once we chose the working KWs and ASINs from auto campaigns and create new manual ones based on the auto campaign results, why did auto campaigns start performing badly
43:23 I have a seller that wants to sell a brand but can't get authorization from AMZ even though they have sent invoices that show they are buying products directly from that brand
44:08 What are your thoughts on some PPC tools like INtentwise, Perpetua, Kenshoo,and Pacvue
45:07 If I sell a product that is a top seller on Home Depot and Lowes can we use graphics of those stores in our A+ content
45:41 What's a healthy ratio of PPC organic sales
46:34 Is AMZ manipulating suggested bids to make us spend more
47:25 Why do you only recommend using exact and broad match in launching, not phrase
47:50 I'm changing ownership on my AMZ brand to my LLC, anything I should look out for
48:18 What is the average monthly spend of the accounts you consider as Big accounts
49:11 Listing was taken down for a month, should I go launch mode again for that product to rank better
49:41 My yearly sales is 70K w/ 7k AMZ is asking for insurance w/c costs around 2k.
52:36 I checked in late, my new/same product coming in is less weight than the previous
53:52 Do you recommend returnless refund for products under $12
55:14 When making a new brand before you know your products, would that be a problem since they ask for the category
55:39 When transferring ASINs from category to PAT campaigns, do you negate the ASIN in the category campaign
55:54 My main cash cow ASIN has been out of stock for 6 weeks because of UPS not collecting it at the port
57:27 ASIN REVIEW: B08TKR3TYD
1:01:45 After listing in CA and MX, I'm getting H10 alerts every couple of days for minor price changes