My Amazon Guy

🚨NEW PPC Targeting: Expanded Match Type (Amazon)

July 26, 2022
My Amazon Guy
🚨NEW PPC Targeting: Expanded Match Type (Amazon)
Show Notes

00:00 NEW PPC Targeting: Expanded Match Type (Amazon)
00:09 New Amazon Product Feature teaser
00:28 Product Expanded Targeting (Expanded ASIN Targeting)
01:17 Amazon is coming with a new targeting type to help narrow down the field
01:20 This Targeting gives the ability to give expanded views
01:30 Amazon using its Algorithm expands the target for selected specific product type
01:40 Amazon will use the buy and behavior of the consumer
01:59 Located at New Campaign inside seller central
02:46 Corresponding Expanded Box to check
03:18 Related LinkedIn Post from Hannah Whitlock
03:49 Related LinkedIn Post from Amazon Advertising News Tips
04:36 Don’t negate good keywords
04:49 Let Amazon do some of the expanded product targetings
04:55 When will the robot be better than the humans?
05:53 Be on the lookout and check accounts once a week
06:01 This feature is probably 100% available by August this year

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