
My Amazon Guy
Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/
Episodes
1570 episodes
The #1 Reason Your Videos Aren’t Getting Clicks
The biggest mistake YouTube creators make? Overlooking the power of thumbnails! A well-designed thumbnail can triple your click-through rate (CTR) and make a huge difference in your video’s performance. Learn why a thumbnail artist should be yo...
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6:08

How to Beat Cheap Competitors Without Lowering Your Price
Using images the right way can improve your Amazon rankings and help you sell more. A better main image gets more clicks, leading to more sales. Pricing strategy also plays a big role in long-term profits.Need help with PPC? Download our...
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6:30

How a Small SEO Fix Can Increase Your Product Visibility
Many sellers miss out on sales by not optimizing their alt text and A+ content properly. Learn how these small changes can help your Amazon listings rank better and attract more buyers.Wasting money on ads? Learn how to run PPC the right...
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4:53

Amazon's New Fee Trap and What Sellers Need to Know
Amazon promised lower fees, but here’s what they didn’t mention. The critical partial shipment split option is disappearing, and sellers are left with only two choices.Get our Amazon PPC guide and start improving your ads today
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2:57

What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark
Amazon conversion rates vary by category, but under 8% is poor, while 8-12% is average. A rate over 16% could mean missed sales due to low ad spend. Steven Pope explains how PPC, SEO, and listing optimization impact conversions and what sellers...
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11:53

What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark
Amazon conversion rates vary by category, but under 8% is poor, while 8-12% is average. A rate over 16% could mean missed sales due to low ad spend. Steven Pope explains how PPC, SEO, and listing optimization impact conversions and what sellers...
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11:53

Fix Your Amazon CTR: What’s Good, Bad, & The SEO/PPC Golden Ratio
A good click-through rate (CTR) can make a huge difference in your Amazon sales. In this video, Steven Pope from My Amazon Guy breaks down the benchmarks for both organic and PPC CTR, showing where most sellers stand and how to improve....
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14:24

The Amazon PPC Trick That Tripled My Market Share
Most Amazon sellers ignore Brand Analytics, missing insights that can increase sales, market share, and PPC performance. Learn how data drives growth!Improve your ad performance! Download our PPC guide: h...
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4:26

Are You Overpaying for Amazon Ads? Here’s What Works Instead
Amazon PPC can be costly if you’re using the wrong strategy. Steven Pope from My Amazon Guy explains why most sellers overspend on exact match keywords and how broad and auto campaigns can improve results. Learn the best PPC tactics to optimize...
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25:32

The Smart Way to Set Amazon PPC Bids for New Keywords
Setting initial PPC bids on Amazon can be tricky, especially with new keywords. This video walks through how to set bids based on keyword research, search volume, and budget, using tools like Helium 10’s Cerebro to make informed decisions.<...
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6:04

Stop Relying on Just Tacos! Here's What Amazon Sellers Should Track
Understanding the right Amazon PPC metrics is crucial for increasing sales and improving ad performance. Many sellers rely on TACoS, but is it enough? Learn how to track PPC success using ROAS, market share, and category ranking to stay ahead o...
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3:37

ACOS vs. TACOS: What Every Amazon Seller Should Know
Setting the right ACOS and TACOS goals can make or break your Amazon ad strategy. Learn how to adjust these key metrics for growth and profitability.Stop wasting ad spend! Learn how to run profitable PPC ads with our PPC guide:
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2:58

How to Improve Your Amazon Main Image for More Clicks
Your Amazon main image affects clicks and sales. If shoppers can’t tell what your product is, they’ll move on. This video breaks down a real listing and shows simple changes, like lifestyle images, keyword-rich text, and better angles to improv...
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2:12

How to Turn Amazon Shoppers Into Repeat Customers
Keeping customers on Amazon requires strong brand loyalty. Learn how to use Brand Analytics and promotions to increase repeat buyers and sales.Seller success starts with PPC. Get the guide today https://b...
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5:43

Temu Loophole GONE - "de minimis loophole" Closed - Trump Tariffs 10% China
A major change is coming for Amazon sellers as Trump’s tariffs close the de minimis loophole. This allowed Temu and Shein to ship tax-free under $800, but starting tomorrow, import taxes will hit hard. This could reshape e-commerce, increase co...
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11:41

The Best Time to Sell on Amazon (Most Sellers Get This Wrong)
Every Amazon product has seasonality, and understanding how it impacts sales is crucial. Spring is a big opportunity for most sellers, but how should you adjust your advertising? Learn how to plan for seasonal changes and maximize your product'...
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7:43

How to Register Veterinary Products for Amazon Canada Compliance
Learn how to apply for notification numbers for veterinary health products on Amazon Canada. Follow this simple guide to ensure your products meet Canadian regulations.Need expert help on your listing? Send us your questions http://bit....
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5:00

How Answering Customer Questions Built a $20M Agency
Learn how Steven Pope built a $20M Amazon agency through YouTube. This video explores the journey, challenges, and strategies behind creating impactful content that drives results for brands.Contact us to address your Amazon problems&nb...
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28:25

Why Sharing Free Knowledge Can Make You Millions - Podcast Trailer
Steven Pope shares how answering simple customer questions helped grow My Amazon Guy into a $20M ARR agency. Learn how actionable advice and free content can create lasting success for Amazon sellers.Expert coaching for Amazon sellers a...
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1:55

PPC Tips You Can Do in 20 Minutes to Increase Sales
Learn how to increase your Amazon sales with two simple PPC strategies you can implement in just 20 minutes. Steven Pope breaks down the steps to set up an Auto Catch-All Campaign and a Manual Broad Match Campaign for quick and effective result...
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5:24

How to Add Cost of Goods for Amazon Reimbursement
Amazon sellers must now submit cost of goods for reimbursements starting March 10, 2025. This video explains how to upload costs, navigate the reimbursement dashboard, and meet Amazon’s invoice requirements.#AmazonSellers #FBA...
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5:14

LAUNCHING on Amazon FBA? AVOID These Common Review Traps!
Launching on Amazon? Learn why starting with FBA and avoiding common review traps can make all the difference. This video breaks down strategies to get sales and reviews without relying on programs like Vine.Let us identify areas to imp...
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3:42

Why Amazon’s Name Generator Isn’t Worth Your Time
Learn how to increase your Amazon sales with two simple PPC strategies you can implement in just 20 minutes. Steven Pope breaks down the steps to set up an Auto Catch-All Campaign and a Manual Broad Match Campaign for quick and effective result...
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4:27
