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My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy
Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
1880 episodes
2026 Amazon PPC Profitability Masterclass That Actually Delivers Results
Join Noah Wickham from My Amazon Guy as he discusses current amazon ppc strategy and answers audience questions on managing brands effectively. This session covers screen shares of Amazon Ads dashboards, focusing on audience targeting, performa...
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30:29
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Amazon Killed Alt Text Indexing For Good
Amazon has implemented a significant update regarding alt text functionality within A+ content, impacting how sellers previously handled indexing. This video explains that Amazon now uses artificial intelligence to automatically generate alt te...
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2:33
We Paid Millions to Learn This So Amazon Agencies Don’t Have To
AI tools now replace expensive software, reduce development time, and improve business systems. Learn how agencies use AI for automation, churn prediction, customer data tracking, and faster builds. This video covers AI for ecommerce, agency gr...
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9:43
Amazon Sellers Making This Expansion Mistake
Wondering how to determine if your brand is ready for market expansion beyond Amazon? This video helps assess if your online business has the necessary cash flow and inventory for growth. Learn key considerations for ecommerce scaling and wheth...
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7:00
Your Ads Are About to Get Obsolete
This video features a thought-provoking discussion about the future of advertising and the impact of AI purchasing agents. The conversation explores how artificial intelligence could shift marketing strategies from humans to robots, raising con...
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29:07
How Strikethrough Pricing Works On Amazon in 2026
Amazon is implementing significant changes to how list price and strikethrough price are displayed, affecting every amazon seller. This video clarifies the new "Typical Price" and "List Price" terminology, detailing how these are calculated and...
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7:03
Steven Pope Built This After Watching Amazon Fail Sellers
People are often frustrated with Amazon's 'shoot first, ask questions later' culture and the perceived lack of care for sellers, often citing customer service as a major pain point. This video features a discussion about these frustrations and ...
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5:35
Credit Cards No Longer Work for Amazon Ads | Here's Why
Critical news regarding Amazon advertising: effective April 16, 2026, credit cards will no longer be an accepted payment method for Amazon ads. This significant change for every amazon seller account means payments will be pulled directly from ...
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10:02
Amazon Adds New Logistics Fees Starting April 17th
Amazon sellers face new fulfillment fee increases with a 3.5% surcharge tied to fuel and logistics costs. This change impacts FBA fees, profit margins, pricing strategy, and overall Amazon seller costs across US and Canada. Learn how rising Ama...
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3:24
The Checklist That Fixes Your Agency's Biggest Problem
Simple checklists help agencies fix workflow issues, reduce errors, and improve team output over time. Content strategy built from customer questions drives consistent lead generation, better rankings, and stronger authority online. Daily conte...
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4:16
Your Amazon Launch Strategy Is Too Complicated, Here's Why
Kevin Sanderson shares expert advice on navigating Amazon PPC during a new product launch, especially in a crowded market. He emphasizes a smart amazon product launch ppc strategy that involves targeting longer-tail keywords to gain initial tra...
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3:17
Good Product, Zero Sales? Here's What's Missing
Are you struggling with customer acquisition and growing your online business? This video addresses the challenges of selling on Amazon and the need for effective strategies to drive sales. We explore how to improve your e-commerce...
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4:02
New Amazon MCF Beta Program
We're discussing a new Amazon MCF beta program, "Confidential Product," which allows merchants to offer direct-to-consumer sales on their own websites. This initiative aims to enhance the customer experience for DTC sales, potentially including...
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4:22
Why This Mystery Box Disaster Revealed a Bigger Problem
This subscription box made one mistake that cost them customers. In this episode, they break down what went wrong, how it affected churn and retention, and the exact changes they made to fix it. Learn how product testing, systems, ...
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32:46
Amazon News: Stranded Inventory with live listings
Wondering when Amazon Prime Day 2026 will be? This video shares insights into the anticipated date, with a major hint coming from Amazon's announcement for submitting deals. Discover key information about this highly-anticipated amazon sale, he...
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4:18
Amazon Sellers Keep Asking This After Brand Registry
Amazon sellers often ask if Amazon Transparency or Project Zero can stop hijackers after getting Amazon Brand Registry.This video details the process for an existing FBA listing to enroll in Amazon's Transparency program after a brand is...
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5:05
Amazon Sellers Missing This AI Shift Will Fail in 2026
AI search is changing how Amazon agency services rank, get found, and win new clients online.This video explains AI SEO ranking, keyword strategy, website audits, and client acquisition changes. Learn how AI tools impact Amazon marketing, l...
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6:36
How to rank #1 on Amazon without ads - 2026 SEO Guide
Rank #1 on Amazon without ads using a 2026 SEO guide focused on title optimization, bullet points, and backend keywords. Learn Amazon SEO strategy with keyword research, competitor analysis, and listing structure that improves ranking, impressi...
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18:47
Amazon News: Stranded Inventory with live listings
Amazon FBA stranded inventory issue where listings stay live but show backend errors affecting catalog and sales tracking. Learn how sellers are fixing stranded inventory using flat file updates, resolving listing errors, and checking UPC data ...
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2:03
How to Turn Side Hustle into Main Hustle
Are you wondering how can someone turn a side hustle into their main hustle? Steven Pope, founder of My Amazon Guy, shares his personal entrepreneurial journey from employee to owner, an truly inspiring story of creating nearly 500 jobs since 2...
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13:27
Amazon AMC Audiences Tier List
Amazon AMC audience targeting ranked from S to D tier to improve ad performance and resultsThis video breaks down Amazon Marketing Cloud (AMC) audiences and how they perform. Noah Wickham reviews retargeting, new-to-brand, and high-valu...
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17:02
Expanding to Amazon Mexico? Watch This First
Are you considering selling on Amazon in Mexico? We explain how to leverage Amazon remote fulfillment, specifically NARF Amazon, to expand your ecommerce reach. While you can sell on Amazon this way, the video notes that sales volume might be l...
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3:11
Amazon Sellers Are Wasting Money With This PPC Campaign Mistake
Everyone talks about this Amazon PPC strategy but does it actually work?In this video, Noah reviews a popular approach from Darren @FBA-Elite and bre...
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24:12
Scaling Fails When You Miss This System
Scaling looked like success until it started breaking the business.In this video, Steven Pope talks about the scaling mistake many agency owners make when client numbers keep growing. He explains why many agencies hit a wall around 40 c...
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8:07
Hiring for Different Roles - Personality Profiling Tips
Ever wonder about the roles and responsibilities within a business? This video explores the concept of infinite entrepreneur roles across various industries. We discuss how `business documentation` can help define these roles, leading to increa...
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8:23