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My Amazon Guy
Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/
Episodes
1578 episodes
Debunking Common Amazon PPC MYTHS For Better Campaigns
Are these Amazon PPC myths hurting your ad performance? Many sellers make costly mistakes with budgets, bids, and keywords without realizing it. Get the facts and learn how to make your ads more profitable with the right strategy.Want b...
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8:31
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Why Turning Off Ads Kills Sales and Rankings on Amazon
Turning off PPC ads on Amazon can hurt sales and rankings fast and many sellers don’t see it coming. Dropping ads might seem like a way to save money, but it can lead to losing top spots in search results. Hear from experts on what happens when...
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3:58
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Amazon PPC Agency vs In House vs Auto Campaigns - Tier List Management Rankings
This video breaks down PPC management tiers for Amazon sellers, covering agency, in-house expert, software, and auto campaigns. Each is ranked from S to F to help lower ACoS and grow sales. Learn which PPC tier fits your Amazon ads best and how...
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15:23
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What Really Works for Amazon SEO in 2025
PPC impacts SEO! Download our PPC guide to improve rankings: https://bit.ly/4hvliRPAmazon SEO is changing, and sellers need to stay ahead. In this video, we break down the most important SEO factors in 2025 and what actually moves the n...
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6:34
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Amazon Product Launch Strategies That Actually Work
Is your Amazon product launch actually working? Running out of stock, getting reviews, and ranking up are all signs of success., but what happens next? Learn how to keep momentum, increase sales, and decide whether to merge ASINs.Get our...
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4:56
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Sellers Are Losing Money Because of This Amazon Issue
Amazon Seller Support is frustrating sellers with suspended listings, slow responses, and poor service. This video breaks down why support is failing and provides quick tips on how to handle support issues, improve your listings, and avoid cost...
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2:44
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The TRUTH About Amazon’s Rufus AI & Product Rankings
Everyone’s talking about Rufus, Amazon’s new AI, but is it actually changing how products rank? Some claim it’s a game-changer, but the data tells a different story. If you’re relying on Rufus to improve your rankings, you might be missing out ...
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14:59
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How My Amazon Guy Created 500+ Jobs (And How You Can Join)
Looking for a career in Amazon selling or e-commerce? My Amazon Guy has created over 500 jobs in brand management, marketing, public relations, and more. Whether you're into analytics, design, or customer service, there's a role for you.
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14:44
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The #1 Reason Your Videos Aren’t Getting Clicks
The biggest mistake YouTube creators make? Overlooking the power of thumbnails! A well-designed thumbnail can triple your click-through rate (CTR) and make a huge difference in your video’s performance. Learn why a thumbnail artist should be yo...
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6:08
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How to Beat Cheap Competitors Without Lowering Your Price
Using images the right way can improve your Amazon rankings and help you sell more. A better main image gets more clicks, leading to more sales. Pricing strategy also plays a big role in long-term profits.Need help with PPC? Download our...
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6:30
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How a Small SEO Fix Can Increase Your Product Visibility
Many sellers miss out on sales by not optimizing their alt text and A+ content properly. Learn how these small changes can help your Amazon listings rank better and attract more buyers.Wasting money on ads? Learn how to run PPC the right...
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4:53
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Amazon's New Fee Trap and What Sellers Need to Know
Amazon promised lower fees, but here’s what they didn’t mention. The critical partial shipment split option is disappearing, and sellers are left with only two choices.Get our Amazon PPC guide and start improving your ads today
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2:57
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What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark
Amazon conversion rates vary by category, but under 8% is poor, while 8-12% is average. A rate over 16% could mean missed sales due to low ad spend. Steven Pope explains how PPC, SEO, and listing optimization impact conversions and what sellers...
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11:53
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What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark
Amazon conversion rates vary by category, but under 8% is poor, while 8-12% is average. A rate over 16% could mean missed sales due to low ad spend. Steven Pope explains how PPC, SEO, and listing optimization impact conversions and what sellers...
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11:53
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Fix Your Amazon CTR: What’s Good, Bad, & The SEO/PPC Golden Ratio
A good click-through rate (CTR) can make a huge difference in your Amazon sales. In this video, Steven Pope from My Amazon Guy breaks down the benchmarks for both organic and PPC CTR, showing where most sellers stand and how to improve....
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14:24
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The Amazon PPC Trick That Tripled My Market Share
Most Amazon sellers ignore Brand Analytics, missing insights that can increase sales, market share, and PPC performance. Learn how data drives growth!Improve your ad performance! Download our PPC guide: h...
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4:26
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Are You Overpaying for Amazon Ads? Here’s What Works Instead
Amazon PPC can be costly if you’re using the wrong strategy. Steven Pope from My Amazon Guy explains why most sellers overspend on exact match keywords and how broad and auto campaigns can improve results. Learn the best PPC tactics to optimize...
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25:32
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The Smart Way to Set Amazon PPC Bids for New Keywords
Setting initial PPC bids on Amazon can be tricky, especially with new keywords. This video walks through how to set bids based on keyword research, search volume, and budget, using tools like Helium 10’s Cerebro to make informed decisions.<...
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6:04
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Stop Relying on Just Tacos! Here's What Amazon Sellers Should Track
Understanding the right Amazon PPC metrics is crucial for increasing sales and improving ad performance. Many sellers rely on TACoS, but is it enough? Learn how to track PPC success using ROAS, market share, and category ranking to stay ahead o...
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3:37
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ACOS vs. TACOS: What Every Amazon Seller Should Know
Setting the right ACOS and TACOS goals can make or break your Amazon ad strategy. Learn how to adjust these key metrics for growth and profitability.Stop wasting ad spend! Learn how to run profitable PPC ads with our PPC guide:
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2:58
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How to Improve Your Amazon Main Image for More Clicks
Your Amazon main image affects clicks and sales. If shoppers can’t tell what your product is, they’ll move on. This video breaks down a real listing and shows simple changes, like lifestyle images, keyword-rich text, and better angles to improv...
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2:12
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How to Turn Amazon Shoppers Into Repeat Customers
Keeping customers on Amazon requires strong brand loyalty. Learn how to use Brand Analytics and promotions to increase repeat buyers and sales.Seller success starts with PPC. Get the guide today https://b...
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5:43
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Temu Loophole GONE - "de minimis loophole" Closed - Trump Tariffs 10% China
A major change is coming for Amazon sellers as Trump’s tariffs close the de minimis loophole. This allowed Temu and Shein to ship tax-free under $800, but starting tomorrow, import taxes will hit hard. This could reshape e-commerce, increase co...
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11:41
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The Best Time to Sell on Amazon (Most Sellers Get This Wrong)
Every Amazon product has seasonality, and understanding how it impacts sales is crucial. Spring is a big opportunity for most sellers, but how should you adjust your advertising? Learn how to plan for seasonal changes and maximize your product'...
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7:43
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How to Register Veterinary Products for Amazon Canada Compliance
Learn how to apply for notification numbers for veterinary health products on Amazon Canada. Follow this simple guide to ensure your products meet Canadian regulations.Need expert help on your listing? Send us your questions http://bit....
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5:00
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