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My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy
Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
1780 episodes
How Amazon Sellers Will Thrive in 2025 Despite the Challenges
The world of Amazon selling in 2025 is drastically different, and it’s harder than ever to succeed. In this video, Steven Pope discusses the biggest challenges Amazon sellers face today - from China direct sellers to private label struggles. He...
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4:49
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Is DSP Right for Your Brand? Learn How to Navigate the Strategy and Client Concerns
Is DSP Right for Your Brand? In this video, No Wickham from My Amazon Guy addresses a common challenge faced by e-commerce brands: low ROAS and how to handle it when DSP (Demand-Side Platform) advertising doesn’t perform as expected. If you're ...
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8:36
October Masterclass Replay: Boost Ecommerce Growth and Optimize Your Listings for Q4 Success
In this October Masterclass, Noah Wickham and Kevin Sanderson from My Amazon Guy dives deep into Amazon selling strategies, offering expert insights into improving Amazon SEO, PPC optimization, listing optimization, and effective marketing tact...
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1:39:22
Make Smarter Ad Moves: Easy Tips To Save on Amazon Campaigns
Struggling to understand Amazon PPC, reduce wasted ad spend, or finally get your ACOS under control? In this training, Kevin Sanderson from My Amazon Guy breaks down the fundamentals of Amazon advertising, negative keywords, bidding strategies,...
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9:48
Prompt Based Advertising is here on Amazon!
A groundbreaking update is here for Amazon advertising! In this video, Noah Wickham discusses the biggest change in Amazon Ads in a long time, the ability to add prompts into your Sponsored Product campaigns. This new feature, currently in beta...
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3:48
Are You Cannibalizing Organic With Branded PPC Campaigns?
Should You Advertise on Your Own Branded Terms? Are you wondering if advertising on your own branded terms is a waste of money or if it might cannibalize your organic growth? In this video, Noah Wickham, VP of Sales & Marketing at My Amazon...
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5:49
Amazon Lets You Lock In Top Search Placement, But Is It Really Worth It for Your Brand?
Amazon has just introduced a game-changing update to self-targeting campaigns that could massively impact how sellers protect their branded keywords. In this video, we explore the new Reserve Share of Voice feature, which allows brands to domin...
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3:44
Can Small Brands Really Benefit from DSP Advertising?
In this video, we discuss effective strategies for smaller brands looking to grow outside of Amazon. Key topics include the value of Sponsored Display (SD) vs. DSP (Demand-Side Platform) advertising, as well as the role of meta advertising and ...
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3:44
Are You Doing Better or Worse Than Your Competitors On Amazon?
The video describes Amazon Ads' new benchmark report, a feature available through the Campaign Manager that helps sellers evaluate their advertising performance compared to industry standards. The report provides metrics on key performance indi...
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4:22
How We Manage Over 400 Seller Accounts and Never Miss a Beat
Ever wondered what it’s like to manage over 400 Amazon seller accounts? In this video, we dive into the challenges and strategies behind scaling a massive agency like My Amazon Guy, which handles 1,000+ brands every year. From crisis management...
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7:22
How AI Can Boost Your Amazon Sales Fast!
AI is revolutionizing how businesses operate, especially in eCommerce. In this video, we dive into why artificial intelligence is essential for Amazon and direct-to-consumer sellers in 2025. Learn how to harness AI tools to optimize your online...
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11:35
Can You Have More Than One Audience Adjustment on Amazon Ads?
Learn why you can only use one audience adjustment in Amazon ads at a time and how this impacts your campaign segmentation. This limitation can actually help you target specific customer niches and optimize conversion rates. Leverage My Amazon ...
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2:36
Grow Your Brand by Answering Customer Questions in YouTube Videos
YouTube helped My Amazon Guy grow its first $10 million by turning niche content into sales calls. Answering real questions through video built trust and created higher conversions than cold outreach. Learn how this simple video strategy can br...
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5:36
Amazon PPC Launching Sponsored Video Ads - Announced at Amazon Unboxed
Learn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast.Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly ...
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7:42
How to Improve Your Amazon Sales Funnel with Customer Journey Data
Understanding your Amazon customer journey is crucial for sales growth. Learn how to analyze awareness, consideration, and purchase stages to optimize your strategies with the help of My Amazon Guy's expert insights. Discover the steps you can ...
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11:41
How To Get More Sales On Black Friday And Cyber Monday
Learn how to prepare your ecommerce store for Black Friday and Cyber Monday with real strategies that improve results. This video covers conversion fixes, mobile readiness, personalization, site speed, and holiday offers. Plan ahead, update you...
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29:03
How To Stop Amazon Ads From Eating Your Organic Sales
Learn why running ads can impact your organic sales and what to do when performance drops. This video breaks down audience targeting, keyword mistakes, and ways to fix PPC without hurting ranking. Understand campaign segmentation and optimize b...
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7:26
3 Ways To Check Wasted Ad Spend On Amazon
Many sellers are overspending or over-optimizing without knowing what works. This guide shows how to check wasted ad spend using clicks, sales, and ACoS filters. Make smarter Amazon ad decisions using simple filters that take less than 10 minut...
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10:12
Amazon Is the WORST? My Amazon Guy Reacts to Levi Hildebrand’s Take
Many sellers struggle to understand how Amazon badges really work, especially bestseller rankings. This reaction video breaks down the ranking system, ad-driven placements, and confusing rules that leave both buyers and sellers frustrated. If y...
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13:03
From Booth to Brand: Building a Business With Amazon & The Right Help
This testimonial shares the reality of what it's like selling on Amazon as a small business. From delistings to support frustrations, sellers face challenges most shoppers never see. Learn how working with the right Amazon experts can help over...
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7:23
Best Q4 and Black Friday Amazon Advertising Strategies
Q4 is the make-or-break moment for Amazon sellers. Learn how to optimize your PPC and ad campaigns for Black Friday and Cyber Monday to boost your sales. We’ll show you how to target new customers, adjust your bids, and avoid common mistakes th...
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11:48
Rewrite Your Listings the Right Way to Rank with Updated Keywords That Actually Work
Outdated keyword targeting and poor campaign structure lead to lost visibility and low impressions. Updating backend SEO, bullet points, and titles with current search volume data increases organic indexing. Understanding negations, match types...
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12:34
TACoS Too High? Here’s How to Get It Below 22% and Still Grow Your Sales!
Maximize your Amazon sales with the right PPC strategy and organic SEO integration. Learn how adjusting your ad spend can double sales without burning through your budget. Discover the best way to use PPC to grow your organic ranking and avoid ...
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10:09
Plan Now and Outsell Competitors, Amazon Q4 Strategy That Works Before It's Too Late
The best time to prep for Q4 is before it begins. Learn why smart sellers start with inventory, ads, and Prime big deal days. This video breaks down how to build an ad strategy, plan inventory, and use audience targeting effectively. Get proven...
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54:45
Why Chinese Sellers Are Losing Their Advantage on Amazon – Big Shift for 2025
Amazon sellers in the US could see a major change in how they compete this Q4. With new tax reporting requirements for China-based sellers, profit margins may shift. This update could impact pricing, advertising, and overall sales across Amazon...
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