My Amazon Guy

Why do all ASINs start with "BO" (ISBNs sucked, that's why)

July 29, 2022
My Amazon Guy
Why do all ASINs start with "BO" (ISBNs sucked, that's why)
Show Notes

00:00 Why do all ASINs start with "B0" (ISBNs sucked, that’s why)
00:04 Did you know that Amazon started out as a bookseller?
00:21 Amazon put "B0" as the starting alpha numeric in front of every single product in its catalog. 
00:27 The ASIN was born
00:34 The ISBNs were extremely problematic
00:53  Amazon was officially launched on July 16, 1995
01:06 ISBN stands for International Standard Book Number
01:27 Amazon made a marketplace where everybody sold on the same page for the same item
01:37 Listing on eBay is like an auction house more of a marketplace
02:15 Amazon has an entire catalog and created an alpha numeric ASIN
02:21 They couldn’t do both lower and uppercase so they started with all caps "B0"
02:53 ASIN started with a Base 36 number, that’s the alphabet plus 10 numeric digits
03:10 Some old listings still use ISBN inside seller central, especially with food categories
03:28 ASIN is different from FNSKU which starts from XO
03:35 ASIN is to identify it to the consumer on one page which could have multiple FNSKU
00:00 Each individual FNSKU has its unique SKU
03:53 SKU is what you labeled your own product or model number
03:57 FNSKU is the bin location of your product at the FBA
04:27 Tip – Never use lower case in any data set especially as it relates to SKUs
04:33 Use all CAPS to avoid a headache


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