My Amazon Guy

Best Practices Managing Multiple SKUs on Amazon Catalog-Steven Pope Amazon FBA Weekly Q&A 08.06.2022

September 25, 2022
My Amazon Guy
Best Practices Managing Multiple SKUs on Amazon Catalog-Steven Pope Amazon FBA Weekly Q&A 08.06.2022
Show Notes

00:00 Steven Pope Amazon FBA Weekly Q&A - 08.06.2022
10:36 Launching https://sellercentraljobs.com/
11:04 You can link your certificates from https://mag-school.com/
12:56 ASIN Review: B09M8VZPR4
20:16 When you negate for a plural (exact), does it also negate the singular
21:30 Working with someone who has SC and VC accounts but they have the same exact products & sizes for both. We constantly run into BB issues where vendors will have the BB & our SC account doesn’t which means higher storage fees.
23:52 Best way to share changes with the product to customers
27:23 If I want to target an ASIN, what is the best strategy
30:01 In SEO Phase 4, the high-performing KWs are already in my title, should I replace it w/ the phase 3 KWs
34:22 Tried to make a parentage but now 3 of 5 listings say "inactive Out of Stock"
37:43 Getting 6024 Error - You are not authorized to list products under this brand
40:25 I put the wrong FNSKU sticker on 10 units I shipped in in error
41:08 I forgot to custom name my SKU when setting up a listing, so I added a new condition for the product to start using a diff SKU. Is it safe to delete now the old SKU and product listing
41:43 Is it possible to add a link in A+ content to the feedback page 
42:56 My Amazon Guy Trademark Service
43:22 What is a good click-through rate and good conversion rate
52:32 File the CA TM, try to do BR. If it doesn't let you, file the US TM and get BR because CA TM takes 1-2years
53:26 Is it true video ads don't help w/ organic ranking at all
53:48 Best practice to manage 700 SKUs on Amazon catalog
55:45 More than 20 products on Amazon, can I add multiple comparison products module on A+ page
56:06 Best PPC strategy for a brand new product
57:09 How can I get seller support to change the name of a variation
57:44 badminton rackets vs badminton racket. What about doing a modifier, +rackers, does that work in exact
58:32 Lowering stock in SC, FBM vs FBA and tried lowering price and vendor will just go a dollar lower
59:27 The frequently bought together seems to match the products on market basket analysis report 99% of the time
59:51 Out of all the reports on SC, w/c ones do you recommend to use on a regular basis
1:00:53 New product launching on Sunday since it's the best day for sales. What time of the day would be best to turn on my campaigns
1:02:13 Looking to take over a small market w/ different styles of product and multiple listings
1:02:22 How should I go to advertise w/o bringing the KW cost high for that market and not outbid myself
1:04:10 Where can we find TROAS and TACoS on SC
1:05:06 Can you talk about removing excess inventory
1:06:12 What is an appropriate multiple for calculating the valuation of an FBA business
1:07:44 Even if the exact match campaigns are super low monthly search volume long tail KW
1:08:27 Let's say I have a passport cover, a luggage tag, and a listing combo of both, do you recommend having them in 3 child variations or separated
1:09:18 How would you measure success for a product launch
1:10:27 I have a KW w/ 140% ACOS, when I lower the bid, ACOS goes even higher
1:11:05 We are working w/ a brand that has BR but their hero product listing was created by a former distributor and we can't make any changes to the listing
1:11:56 Brand Registry name is different than the listing
1:12:42 How much time and sales are required to improve IPI from 310 to 400
1:13:22 Struggling w/ getting enough seller reviews. I have enough product review but very few customers leave seller review
1:14:06 What should be the estimated budget for launch USA if the selling price of the product is around $25 and we have sourced at $10 including DDP
1:14:33 I have a case on Amazon SC about my ASIN being removed

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