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00:00 Amazon Sues Fake Reviews Groups on Facebook
00:08 Amazon filed a lawsuit against the leader of over 10,000 Facebook groups
publishing fake reviews
00:25 Fake reviews are out there and it's quite a massive problem
00:36 What's Amazon's incentive to crack down on this problem
01:30 Fake reviews remain a major issue for online retailers (Amazon)
01:42 Facebook groups trying to recruit people to write false reviews
02:20 Amazon has officially incentivized reviews globally in 2016
03:02 Stephen Pope talks about how extensive the fake reviews issues are
04:52 Talks about FTC violation
05:05 Importance of reviews in purchasing decisions
05:45 Fake reviews must be combated
06:22 Reviews affect the conversion rate
06:28 Response about Amazon trying to Target Facebook groups
07:54 How does groups and kind of fake review exchange actually work?
09:03 Risk of seller engagement to people doing fake reviews
10:13 Don't focus on reviews, build a community, focus on quality products, and solve problems
10:42 Restarting a new account after a suspension
11:30 What do consumers need to know about fake reviews?
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