My Amazon Guy

Should I turn off my Campaigns Set Up to Improve my ACOS?

January 23, 2023 Steven Pope
My Amazon Guy
Should I turn off my Campaigns Set Up to Improve my ACOS?
Show Notes

00:00 Should I turn off my Campaigns Set Up to Improve my ACOS?
01:43 Should I turn off some old campaigns?
02:15 Reasons not to turn off those campaigns
02:45 If the old campaigns are meeting ACOS goals, don't turn them off
02:54 For two different campaigns, are you paying twice if the same word is used?
03:11 Never bid against yourself under any condition.
03:25 Defining whether there is cannibalization or not
04:04 Segmentation is valuable PPC technique
04:14 Never negate a good working keyword
04:22 If you have something that is working, don't turn it off.
05:10 How valuable is Search Query Performance Report
05:46 Steven Pope giving a walk through on how to better utilize Search Query Performance Report
06:32 If your market share goes up that proves that title change made a little impact
07:04 How often do you do query in the research?
07:50 Top things to prioritize
07:54 Logistics
07:56 PPC
08:10 SEO
08:24 SEO should be top priority
08:55 Bad experience in getting 3rd parties
09:58 What hiring My Amazon Guy’s services feels like
10:09 Join Steven Pope every Thursday, noon EST LIVE!

🏫 - PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to and get help

✅ Support us, buy some Swag:

✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here:

✅ A+ Enhanced Brand Content

✅ Beginner Tutorial Playlist:

✅ Coaching on Demand (Same day Appointments Available):

🎤My Podcast Setup:
GoPro Hero10
Rode NT1KIT Cardioid Condenser Microphone
Rode Swivel Mount:
RODECaster Pro Podcast Production Studio
Sony Alpha a6400 Camera
Sigma 16mm Sony E Lens
Favorite book of 2022 Extreme Ownership

Support the show