My Amazon Guy

The Rule of Thumb When Launching Products on Amazon: Steven Pope AMA

January 21, 2023
My Amazon Guy
The Rule of Thumb When Launching Products on Amazon: Steven Pope AMA
Show Notes

00:00 Thursday AMA Live Q&A with Steven Pope
09:53 Introduction
11:15 Giving incentives for customers
19:13 Discussing the IPI and restocking issues
30:25 Having the right package for your product
35:41 Rule of thumb when launching products
38:32 Customer engagement update
41:46 Assigning Brand registry and brand analytics to more than 1 account 
47:08 Mag-School courses
47:34 Rolling out a brand new coaching Pope+
53:50 Dealing with a yanked listing
1:00:27 Matthew’s biggest takeaway
1:05:51 Books- KDP problem
1:15:31 First time launching a product, FBM vs FBA
1:25:36 How to check sales of variations listing everytime helium 10 shows sales for complete listing
1:30:41 How many keywords do you suggest we put into one campaign
1:32:07 Buying own product
1:32:39 Is FBM has same rules apply to Best Buy dates
1:33:35 Best ppc strategy when starting
1:34:16 Launching without brand registry
1:35:22 Launching a product that has a licensing deal
1:36:01 Why did organic sales slowed down


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