My Amazon Guy

Amazon Brand Store URL vs. Seller Storefront URL (Quick Tips for Amazon Sellers)

May 02, 2023 Steven Pope
My Amazon Guy
Amazon Brand Store URL vs. Seller Storefront URL (Quick Tips for Amazon Sellers)
Show Notes

If you're an Amazon seller looking to promote your store and products, you'll want to know how to find your Amazon store link. Your store link is a direct URL to your Amazon store and can be shared with potential customers to drive traffic to your page. In this guide, we'll show you how to find your Amazon store link for both Brand Storefront and Seller Storefront URLs.

Finding your Brand Storefront URL is easy if you have a registered brand on Amazon. Here are the steps:

Log in to your Seller Central account and go to the "Inventory" tab.
Click on "Brand Dashboard" under the "Brands" section.
Click on the name of the brand you want to find the storefront link for.
Click on the "Storefront URL" tab to view your Brand Storefront URL.
Now, if you don't have brand registry, you'll need to use the Seller Storefront URL instead. Here's how to find it:

Go to one of the products you're selling on Amazon and click on "Sold by" under the "Add to Cart" button.
Click on your seller name.
Once on your seller page, copy the URL in the address bar. This is your Seller Storefront URL.
With your Brand Storefront URL and Seller Storefront URL, you can easily promote your Amazon store and products on social media, email campaigns, and other marketing efforts. By using these URLs strategically, you can drive traffic to your store and increase your sales.

To find your Amazon store link, you'll need to first determine whether you have brand registry or not. If you do, your Brand Storefront URL can be found in the Brand Dashboard section of your Seller Central account. If not, your Seller Storefront URL can be found by navigating to one of your products and clicking on your seller name. With this information, you'll be well on your way to promoting your Amazon store and driving more sales!

If you want to learn more about the differences between Brand Store and Seller Storefront, you can also watch this video:

00:00 Amazon Brand Store URL vs. Seller Storefront URL (Quick Tips for Amazon Sellers)
00:21 Go to your Brand stores
00:53 Go to your Product listing
00:58 Click Sold by

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉

🏫 - PPC, SEO, Design, and Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to and get help

✅ Support us, buy some Swag:

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here:

✅ A+ Enhanced Brand Content

✅ Beginner Tutorial Playlist:

✅ Coaching on Demand (Same day Appointments Available):

🎤My Podcast Setup:
GoPro Hero10
Rode NT1KIT Cardioid Condenser Microphone
Rode Swivel Mount:
RODECaster Pro Podcast Production Studio
Sony Alpha a6400 Camera
Sigma 16mm Sony E Lens
Favorite book of 2022 Extreme Ownership

Support the show