My Amazon Guy

A Profitable Approach to Doubling Your Amazon PPC Budget

May 05, 2023 Steven Pope
My Amazon Guy
A Profitable Approach to Doubling Your Amazon PPC Budget
Show Notes

Looking to boost your sales and grow your business? You won't want to miss this video on scaling sales by doubling your Amazon PPC budget.

In this informative session, our guest Amazon PPC expert Travis Zigler addresses one of the most commonly asked questions by Amazon sellers: "If I were to double my daily budget for an exact match without changing bids, would it proportionately scale the sales?" The answer, as you might expect, is "it depends."

Travis delves into the nuances of when doubling your budget can be a profitable approach, such as when you're running out of budget on a daily basis. However, simply doubling your budget without changing your bids may not have much of an impact if you're not already running out of budget. In such cases, the profitability of the campaign should be considered before making any changes to bids.

We also compare and contrast the advertising platforms of Facebook, Google, and Amazon, highlighting the differences between them and how each platform handles budget doubling. While Facebook and Google ads increase the cost per click as the budget is increased, Amazon's system is not yet fully automated and may not necessarily spend more money when the budget is doubled.

Travis also shares their expertise in Amazon attribution and running ads on Google for Amazon listings. If you have questions on these topics, this video is the perfect resource for you.

Throughout the session, Travis provides valuable tips and advice for Amazon sellers looking to maximize their sales through PPC advertising. They stress the importance of analyzing profitability and making informed decisions based on the data. By following these guidelines, Amazon sellers can make the most of their advertising budget and achieve greater success on the platform.

Whether you're just starting out with Amazon advertising or you're looking to take your campaigns to the next level, this video provides valuable insights and expert advice to help you achieve your goals. From budget doubling to Amazon attribution to Google Ads automation, there's something for every seller to learn and apply to their own advertising strategy.

If you're an Amazon seller looking to boost your sales and achieve greater success on the platform, this video on scaling sales by doubling your Amazon PPC budget is a must-watch. With expert insights, valuable tips, and practical advice, this session provides a comprehensive overview of the topic and equips sellers with the knowledge they need to make informed decisions about their advertising strategy. So, be sure to watch this video and take your advertising campaigns to the next level.

00:00 A Profitable Approach to Doubling Your Amazon PPC Budget
00:08 Doubling the daily budget for an exact match without changing bids
00:55 When it's necessary to adjust bids when doubling the budget on profitable campaigns
01:20 Comparison between Facebook, Google, and Amazon advertising platforms
01:54 The impact of doubling the budget on Google ads and the future of Amazon PPC automation
02:40 Positive feedback on the speaker's expertise in Amazon attribution and running ads on Google to Amazon listings.

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