My Amazon Guy

How to Keep Your ACOS in Check (Optimizing Amazon PPC Campaigns)

May 13, 2023 Steven Pope
My Amazon Guy
How to Keep Your ACOS in Check (Optimizing Amazon PPC Campaigns)
Show Notes

Keeping your ACoS (Advertising Cost of Sales) in check is crucial for success. ACoS is the ratio of your ad spend to your sales, expressed as a percentage. In this video, we'll cover how to optimize your Amazon PPC (Pay-Per-Click) campaigns to fix your ACoS and keep it in check.

The video transcript starts by addressing how to determine whether a keyword is worth the cost of getting sales over 100% ACoS. If a campaign has over 100 ACoS and only generates one sale every 30 days, it's likely not worth the cost. However, if the campaign is generating three to five sales a day or more, it's worth considering optimizing the cost per click to bring down ACoS while maintaining sales velocity. By reducing the cost per click, you can achieve a lower ACoS without sacrificing sales.

To further optimize your Amazon PPC campaigns, it's important to take a holistic approach and consider the blended ACoS across all campaigns for a specific ASIN (Amazon Standard Identification Number). This helps you understand the overall performance of the ASIN and how to optimize your campaigns for better results. Instead of looking at individual keywords or campaigns in isolation, this approach enables you to make data-driven decisions and achieve better results overall.

The video also discusses how to handle keywords that generate sales but have no search volume or under 50. Our expert suggests peeling out any keyword that generates three or more sales over a 30 to 60 day period and putting it into an exact match campaign. This strategy can help you achieve better results for specific keywords and improve your overall campaign performance.

In addition to optimizing your campaigns, it's important to monitor your ACoS regularly to keep it in check. ACoS can vary depending on market conditions, so it's important to adjust your bids and budgets accordingly to maintain profitability. By monitoring your ACoS and adjusting your campaigns as needed, you can achieve better results and maximize your advertising spend.

Optimizing your Amazon PPC campaigns and keeping your ACoS in check is essential for success on the Amazon marketplace. By following the strategies and tips outlined in this video, you can improve your advertising performance and achieve greater profitability. Whether you're a new seller or an experienced advertiser, these strategies can help you achieve better results and grow your business on Amazon. So, tune in now and learn how to optimize your Amazon PPC campaigns and keep your ACoS in check!

00:00 How to Keep Your ACOS in Check (Optimizing Amazon PPC Campaigns)
00:08 What to do when you have sales but your ACOS is over 100%
00:10 How to optimize and ask if the keyword is worth getting sales over 100%
00:43 Look at the blended ACOS across all campaigns for a specific ASIN
01:23 Don't look at everything individually, look at it as a whole
01:50 Should I run an exact match for a low volume search term?
02:07 Peel out any keyword that generates 3 or more sales
02:39 Don't pause or negative a keyword in the initial campaign

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