My Amazon Guy

Bid Adjustments for Top of Search Placement (Amazon PPC)

May 19, 2023 Steven Pope
My Amazon Guy
Bid Adjustments for Top of Search Placement (Amazon PPC)
Show Notes

Struggling to improve your product's performance on the platform? Are you finding it challenging to target the right audience and increase your sales? Look no further. In this video, we will dive into the topic of bid adjustments for top of search placement on Amazon PPC targeting strategy and explore how it can help you boost your sales and grow your business.

During the video, we will address the question of how to optimize product placement on Amazon's search results page. We will specifically focus on two types of placements: top of search and rest of search. While top of search is the most coveted placement, rest of search can also be a valuable opportunity to reach potential customers. However, both placements require different bidding strategies, and it can be challenging to strike a balance between the two.

We will discuss how to make bid adjustments for top of search placement to ensure that your product is getting the visibility it deserves on the Amazon search results page. We will also touch upon the challenges of targeting rest of search and provide insights on how to optimize your bidding strategy for this placement. Additionally, we will explore the new rule-based bidding feature in beta on Amazon and discuss its potential benefits and drawbacks.

The expert speaker Travis Zigler have years of experience in Amazon PPC targeting and have helped numerous sellers improve their sales and visibility on the platform. They will share valuable tips and insights based on their experience and answer commonly asked questions about bid adjustments for top of search placement.

The video aims to provide Amazon sellers with actionable strategies to optimize their product placement and bidding strategy to increase their sales and grow their business. Whether you're new to Amazon selling or an experienced seller looking to improve your performance on the platform, this video is for you.

We understand the challenges that come with selling on Amazon, and we are here to help you navigate them. We believe that bid adjustments for top of search placement can be a powerful tool in your arsenal to drive sales and achieve success on Amazon. So, join us in this informative and insightful video to learn how to leverage this strategy and take your Amazon business to the next level.

00:00 Bid Adjustments for Top of Search Placement (Amazon PPC)
00:21 There is not much customization available to target product pages.
00:26 Bid adjustments for rest of search are usually kept at zero.
01:32 Rest of search does not have a bid adjustment modifier, unlike top of search and product pages.
02:21 Rule-based bidding is now in beta, which will adjust bids in real-time based on the likelihood to reach guard rails set by the user.
03:00  Travis suggests waiting for at least 3 to 6 months before trying out beta programs with Amazon.
03:30 Rule-based bidding is only available for campaigns running for at least 30 days.
03:55 Travis' current software and strategy work well and do not require much adjustment.

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