I know how crucial it is to understand the difference between a closed listing and a broken listing, and why it matters to your business.
First, let's clarify what a closed listing is. A closed listing is when you, as the seller, deliberately remove a product from the marketplace. This can be for a variety of reasons, such as a product becoming obsolete or out of stock for an extended period of time. It is important to note that a closed listing is not the same as a broken listing, which occurs when there is an error with your product listing and Amazon removes it from the marketplace.
It is essential to understand the status of your product listings, as it can impact your sales and reputation as a seller. Inactive listings are not closed, but merely out of stock, while suppressed listings are not showing up in search results due to an issue with the product listing. It is crucial to keep an eye on these listings and address any issues promptly to avoid losing sales.
To demonstrate how to identify a closed listing, I show examples of different product statuses on Amazon. I also explain how to close a listing manually by clicking the "close listing" button or selecting "closed listings" from the actions dropdown menu. I explain how closing a listing will make the product inactive, but it can be reactivated at any time by selecting "relist."
I also cover how inactive listings work on parented items and how the oldest brother listing will be displayed if one product is inactive, while the rest of the products in the variation remain active.
By the end of this video, you will have a better understanding of closed listings on Amazon, how to identify them, and why it is important to keep track of your product listings.
00:00 How to Close a Listing on Amazon [Beginner Tutorial]
00:23 Difference between closed and broken listings
00:46 Inactive listings are not closed
01:15 Suppressed listings are not closed
01:59 Example of a closed listing
02:26 How to close a listing
03:01 Closed listing makes the product inactive
03:46 Explanation of how inactive products work on parented items
04:23 Conclusion and invitation to check out more resources on catalog challenges
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