I understand the frustrations of managing a large number of SKUs and dealing with messy PPC performance. I’ve got valuable insights to share to you on this latest video.
With 417 active and 940 inactive products, you're handling over 2,500 sponsored product campaigns. Despite May being a peak month, your recent performance around Mother's Day was disappointing. But I've discovered a little-known feature that can transform your advertising. The eligibility status report shows which products are eligible for ads. Access it in the bulk operations tab of Amazon Advertising.
Running a bulk sheet download and examining eligibility status is crucial, especially for a high SKU account. You don't want ineligible products affecting campaign performance. Correcting eligibility issues, like wrongly labeled "for adults," improves ad visibility and sales.
Should you use automated PPC tools or manage ads manually? Historically, manual management outperforms automation, but if time is limited, automated tools can reduce costs. However, for growth, manual management is essential.
To address your PPC challenges, create a single automatic campaign for all products, bidding at five cents, with each product having its own ad group. Though not scalable, it's a performance booster. Leveraging low costs per click, even with lower conversion rates, yields impressive results.
Utilize help files and tutorials to master bulk operations. Excel filters help prioritize optimizations, focusing on high ACoS, top spenders, or duplicate keywords. Analyzing conversion rates, spend levels, and clicks highlights top performers, enabling bid adjustments.
Remember, strategic management and continuous optimization unlock the full potential of Amazon PPC. Good luck on your journey as an Amazon seller!
00:00 Did you Know Bulk Sheets Can Do this? [Amazon PPC]
00:21 Number of active and inactive products on the account
00:30 Discovery of a new feature to check product eligibility for advertising
01:00 Bulk operations tab and downloading various spreadsheets
01:43 Manual management vs. automated PPC tools
02:09 Importance of strategic thinking for account growth
02:58 Setting up an automatic campaign with every product and low bid
06:06 Benefits and performance of the low-bid campaign strategy
08:15 Help files and tutorials for bulk operations
09:43 Using filters in Excel for efficient optimizations
12:03 Analyzing performance based on conversion rates, spend levels, and clicks
14:35 Exploring different functionalities of bulk sheets and portfolios
15:04 Check out more PPC tips
https://advertising.amazon.com/API/docs/en-us/bulksheets/general-info/general-info
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