My Amazon Guy

Amazon PPC AMA Live Q&A with Kevin Sanderson and Vince Montero

September 06, 2023 Steven Pope
My Amazon Guy
Amazon PPC AMA Live Q&A with Kevin Sanderson and Vince Montero
Show Notes

πŸ”₯ Get ready for a livestream that's all about leveling up your Amazon advertising game!

Join us for an insightful Ask Me Anything (AMA) session where we'll be tackling your most burning PPC questions.

This week, we have a dynamic duo Kevin Sanderson and Vince Montero, ready to share their expertise and help you supercharge the results of your advertising campaigns.

πŸ‘‰Don't miss out on this opportunity to enhance your Amazon strategy!

#AmazonAdvertising #AMA #PPCInsights


0:00 - Live stream introduction with Kevin Sanderson and Vince Montero.
10:00 - Introductions of Kevin (VP of Marketing) and Vince (Amazon advertising expert).
11:01 - Vince's transition from Helium 10 to Trivium.
15:59 - Sharing locations and greetings from viewers worldwide.
20:41 - Discussing ACoS (Advertising Cost of Sales) and its importance.
24:05 - James's question on managing ACoS in the automotive category.
29:25 - Emphasizing the need to analyze and optimize campaigns.
32:03 - The role of Auto campaigns for research.
34:20 - Handling keywords that work in Auto campaigns.
37:03 - Effectiveness and expansion of video ads on Amazon.
39:04 - Balancing advertising and product launch.
41:05 - Invoices for Amazon brand category approval.
43:45 - Advice for newcomers to Amazon selling.
47:31 - The importance of budget and regular campaign optimization.
51:07 - Advantages of Amazon ads compared to other platforms.
53:46 - Assistance offered for a delayed audit request.
55:30 - Growing interest in Amazon selling in Pakistan.
58:31 - Timing of running FBM vs. FBA ads.
1:00:00 - Importance of having FBA stock for PPC campaigns.
1:02:26 - Running PPC campaigns with low search volume.
1:06:15 - Where to learn more from Vince and Trivium.

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