My Amazon Guy

Where to Start Fixing A Listing on Amazon

October 23, 2023 Steven Pope
Where to Start Fixing A Listing on Amazon
My Amazon Guy
More Info
My Amazon Guy
Where to Start Fixing A Listing on Amazon
Oct 23, 2023
Steven Pope

Wondering why your Amazon sales aren't skyrocketing? 

The devil is in the details, and your listing might be the culprit. In this video, Steven Pope reveals the first things you should consider fixing on your Amazon listing to boost those sales numbers.

Here's what you'll learn:
→ The underestimated power of your main product image
→ Why CTR (Click-Through Rate) should be your new obsession
→ How to use data and history to make informed decisions
→ The role of brand analytics in keyword optimization
→ The first things to fix in your listing for immediate impact

Don't let a subpar listing hold you back. Tune in now to discover the first things you should consider fixing to elevate your Amazon sales game!

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R


Timestamps: 

0:00 - Where to Start Fixing on A Listing
0:19 - 0:28 The Importance of the Main Product Image
0:29 - 0:41 Why Main Image is More Important than Advertising
0:42 - 0:58 Examples of Ineffective Main Images
0:59 - 1:17 The Need for Clear Product Identification
1:18 - 1:33 Real-world Example
1:34 - 1:56 The Impact of a Good Main Image
2:11 - 2:28 The Impact on Sales from Changing Main Image
2:29 - 2:36 The Importance of CTR (Click-Through Rate)
2:37 - 2:42 Transition to Data and History
2:43 - 3:03 Using Tools to Analyze Product History
3:04 - 3:17 Identifying Trends and Anomalies
3:18 - 3:23 Inventory Management Questions
3:24 - 3:35 Transition to Brand Analytics
3:36 - 3:52 Analyzing Weekly Data
3:53 - 4:00 Importance of Keywords
4:01 - 4:17 Analyzing Impression Share and Clicks
4:18 - 4:23 Adding Keywords to Listing
4:24 - 4:50 Reworking Product Titles
4:51 - 5:00 Identifying Mismatches in Listing
5:12 - 5:20 Updating Search Terms
5:21 - 5:33 Finalizing Title Changes
5:34 - 5:46 Revisiting Brand Analytics
5:47 - 5:56 Implementing Exact Match Keywords
7:10 - 7:26 Breaking Down Focus Areas
7:41 - 7:49 Summary of the Process
7:50 - 8:02 The Role of an Agency or Consultant

Support the Show.

Show Notes

Wondering why your Amazon sales aren't skyrocketing? 

The devil is in the details, and your listing might be the culprit. In this video, Steven Pope reveals the first things you should consider fixing on your Amazon listing to boost those sales numbers.

Here's what you'll learn:
→ The underestimated power of your main product image
→ Why CTR (Click-Through Rate) should be your new obsession
→ How to use data and history to make informed decisions
→ The role of brand analytics in keyword optimization
→ The first things to fix in your listing for immediate impact

Don't let a subpar listing hold you back. Tune in now to discover the first things you should consider fixing to elevate your Amazon sales game!

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R


Timestamps: 

0:00 - Where to Start Fixing on A Listing
0:19 - 0:28 The Importance of the Main Product Image
0:29 - 0:41 Why Main Image is More Important than Advertising
0:42 - 0:58 Examples of Ineffective Main Images
0:59 - 1:17 The Need for Clear Product Identification
1:18 - 1:33 Real-world Example
1:34 - 1:56 The Impact of a Good Main Image
2:11 - 2:28 The Impact on Sales from Changing Main Image
2:29 - 2:36 The Importance of CTR (Click-Through Rate)
2:37 - 2:42 Transition to Data and History
2:43 - 3:03 Using Tools to Analyze Product History
3:04 - 3:17 Identifying Trends and Anomalies
3:18 - 3:23 Inventory Management Questions
3:24 - 3:35 Transition to Brand Analytics
3:36 - 3:52 Analyzing Weekly Data
3:53 - 4:00 Importance of Keywords
4:01 - 4:17 Analyzing Impression Share and Clicks
4:18 - 4:23 Adding Keywords to Listing
4:24 - 4:50 Reworking Product Titles
4:51 - 5:00 Identifying Mismatches in Listing
5:12 - 5:20 Updating Search Terms
5:21 - 5:33 Finalizing Title Changes
5:34 - 5:46 Revisiting Brand Analytics
5:47 - 5:56 Implementing Exact Match Keywords
7:10 - 7:26 Breaking Down Focus Areas
7:41 - 7:49 Summary of the Process
7:50 - 8:02 The Role of an Agency or Consultant

Support the Show.