My Amazon Guy

Amazon PPC Day Parting - How Budget Rules Can Lower your ACOS

October 28, 2023 Steven Pope
Amazon PPC Day Parting - How Budget Rules Can Lower your ACOS
My Amazon Guy
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My Amazon Guy
Amazon PPC Day Parting - How Budget Rules Can Lower your ACOS
Oct 28, 2023
Steven Pope

3:17 - 18:11 a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Timestamps:

0:00 Intro/ Amazon PPC Day Parting Changes
0:04 - Testing Day Parting and Seeing Positive Results
0:59 - Increase in Revenue from Day Parting
1:15 - Lower ACost from Day Parting
1:42 - How to Set Up Day Parting (Beginner)
3:17 - Performance-Based Budget Rules
5:10 - Pros/Cons of Performance vs Schedule Budget Rules
6:49 - How Amazon Benefits from PPC Tools
13:36 - Current Limitations of Day Parting Tool
14:05 - Need for Bid Changes not just Budget Rules
15:41 - Downside of Limiting Campaign Budgets 
14:52 - Example of Limiting Budget for Non-Peak Times
16:14 - Future Additions Needed for Day Parting Tool
18:11 - Alternatives Like Bulk Sheets for Now 
18:30 - Outro/ Bulk Skeets

Support the Show.

Show Notes

3:17 - 18:11 a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR

🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Timestamps:

0:00 Intro/ Amazon PPC Day Parting Changes
0:04 - Testing Day Parting and Seeing Positive Results
0:59 - Increase in Revenue from Day Parting
1:15 - Lower ACost from Day Parting
1:42 - How to Set Up Day Parting (Beginner)
3:17 - Performance-Based Budget Rules
5:10 - Pros/Cons of Performance vs Schedule Budget Rules
6:49 - How Amazon Benefits from PPC Tools
13:36 - Current Limitations of Day Parting Tool
14:05 - Need for Bid Changes not just Budget Rules
15:41 - Downside of Limiting Campaign Budgets 
14:52 - Example of Limiting Budget for Non-Peak Times
16:14 - Future Additions Needed for Day Parting Tool
18:11 - Alternatives Like Bulk Sheets for Now 
18:30 - Outro/ Bulk Skeets

Support the Show.