My Amazon Guy

NTB Sales Don't Matter - Here's Why New to Brand PPC KPIs are Dumb

November 02, 2023 Steven Pope
My Amazon Guy
NTB Sales Don't Matter - Here's Why New to Brand PPC KPIs are Dumb
Show Notes

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0:00 - Introduction
0:04 - Money spent on Amazon PPC
0:14 - PPC metrics and insights
0:30 - New to brand sales data
0:49 - Definition of new to brand sales
1:16 - PPC spend year to date and new to brand sales
1:40 - Comment about spending on brand terms
1:55 - Actual brand term spend
2:47 - Example search for "Artisan soap"
3:31 - Shoppers buy solutions not brands on Amazon
3:49 - Impression data shows low brand term searches
4:00 - Brand loyalty is low on Amazon
4:39 - Significance of new to brand sales data
5:29 - No actionable tips from this data
5:35 - Winning an argument against a troll
5:53 - Cannot increase brand term spend
6:19 - Low brand term search volume
6:28 - Efforts to improve brand identity
6:40 - Not changing PPC strategy
6:43 - Investing in other platforms to build brand
6:50 - Outro/ Links to UGC videos

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