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Timestamps:
00:00 - Introduction
01:01 - Reviewing Bid Rules
01:31 - Creating Bid Rules Based on Sales Data
02:48 - Warning About Additive Bid Rules
04:10 - Lowering Base Bids Before Adding Rules
04:13 - Current Lack of Negative Bid Rules
04:42 - Example Campaign Bid Rules
05:23 - Bid Rules Add On Top of Other Modifiers
05:49 - Desired Negative Bid Functionality
06:16 - Additive Nature Requires More Work
07:37 - More PPC Tips at MyAmazonGuy.com