My Amazon Guy

Amazon PPC AMA Live Q&A with Matthew Davis - Jan 2, 2024

January 03, 2024 Steven Pope
My Amazon Guy
Amazon PPC AMA Live Q&A with Matthew Davis - Jan 2, 2024
Show Notes

Ready to take your Amazon campaigns to the next level?

Join Amazon PPC AMA Live Q&A with Matthew Davis and in just 60 minutes you'll learn:

↳ How to set ads for different times of the day
↳ Tips to do better than others by choosing the right times
↳ 5 easy steps to check and improve your ads

Don't miss out on this golden opportunity! Join us for a truly insightful session!

See you at the crossroads of Amazon's success!

#AmazonPPC #AmazonAdsCampaign #amazonsellertips 

Timestamps:

00:00 - 10-minute countdown
10:00 - Official Podcast Introduction and Agenda
10:58 - First Question: Single Word Campaign Strategy
12:02 - Discussing Campaign Targets and Strategies
13:23 - Effects of PPC on Organic Sales
14:16 - Managing PPC with Few Reviews
15:26 - Strategies for New Accounts and Low Budgets
17:24 - Addressing Multiple Questions from Abdullah
21:18 - Engaging with Regular Audience Members
23:30 - Handling Campaign Spend Limits and Solutions
25:33 - Strategies for Launching New Products
27:06 - Discussing Multiple ASINs in a Single Ad Group
30:04 - Targeting Keywords Using Competitors' Listings
35:26 - Improving Indexing for More Keywords
38:00 - Launch Strategies and PPC Best Practices
40:14 - Organic vs Sponsored Performance Analysis
40:51 - Strike Zone Strategy for SEO Improvement
41:04 - Balancing Organic and Sponsored Rankings
41:23 - Cross-referencing Third-Party Data with SQP
41:51 - Evaluating Search Volume for Effective Targeting
42:08 - Strategies for Increasing Market Share
42:21 - Manual Targeting and Campaign Strategies
43:00 - Comparing Organic and Sponsored Brand Strategies
43:38 - Budget Allocation and Effective Strategy Decisions
43:57 - PPC Tips for Effective Launch and Scaling
44:22 - Using Auto Campaigns and Bid Strategies
45:03 - Optimizing Sponsored Brand Campaigns
45:39 - Analyzing and Adjusting Campaign Targeting
46:12 - Technical Difficulties: Loss of Sound
46:35 - Strategies for Competitive and Commoditized Categories
47:55 - Importance of Listing Optimization and PPC Synergy
49:20 - Segmenting Campaigns and Structuring for Success
50:05 - Launching in Competitive Categories like Pet Supplies
51:22 - PPC Strategy for Pet Supplies and Unique Selling Propositions
52:14 - Conservative Bidding and Targeting Relevant Behaviors
53:01 - Analyzing and Improving ACos in Sponsored Brand Campaigns
54:05 - Refining Campaign Targeting for Better Performance
55:39 - Strategies for High Spending Campaigns in PPC
56:16 - Personalizing PPC Strategy Based on Business Goals
57:01 - Dealing with High ACos Campaigns and Optimization Tips
57:41 - Managing Campaigns in Ad Console and Archiving Options
59:10 - Understanding and Optimizing ACos Components
1:00:23 - Launching Upgraded Products and Review Strategies
1:01:39 - Decision Making for Listing New Versions of Products
1:03:01 - Market Demand, Competition, and PPC Strategy
1:04:05 - Leveraging PPC for High Organic Sales Products
1:05:00 - SEO and PPC Synergy for Increased Organic Sales
1:06:10 - PPC Strategy for Keywords with Organic Ranking
1:07:22 - Managing Exact Campaigns and Keyword Performance
1:08:14 - Data-Driven Decision Making in Keyword Campaigns
1:09:02 - Campaign Indexing and Ranking Strategies
1:10:17 - Engaging with User Questions and Concerns
1:11:15 - Integrating Upgraded Products into Existing Listings
1:12:12 - PPC Strategies for Low Demand, High Competition Markets
1:13:25 - Organic vs PPC Sales: Strategies to Increase Visibility
1:14:15 - Expanding Keyword Targeting and Research Campaigns
1:15:01 - Maximizing Organic Sales through PPC and Auto Campaigns
1:15:48 - Importance

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