My Amazon Guy
Profit Whales Amazon PPC Automation Podcast #38
May 12, 2020
Should you automate your PPC? We talk with Vitalii with Profit Whales. https://profitwhales.com?ref=myamazonguy
- What is Profit Whales? PPC automation tool. Software check every hour.
What does an automation tool do?
- Should we increase or decrease bids, add negative keywords?
Problems we are trying to solve
- Tool launching in June Zero to Hero
- Will launch new campaigns
Strategy based algorithm
- We designed five Amazon FBA advertising goals that you can choose. Every strategy will adjust the algorithm to reach your desired results. You can change the goal as your business evolves. Just select the right strategy and press START. That’s all you need to automate your whole Pay Per Click Advertising on Amazon.
See the changes it performs
- You have to make yourself comfortable, sit, and enjoy changes that the software performed. We created the Amazon Ads Changes Reporting tool that shows you everything that was made by the algorithm and why it did it. You see, for what you pay, it’s soothing, right?
Lot of changes happening in PPC in 2020.
New campaign types
- Sponsored Brand Custom Images
- Sponsored Display
- Past buyer targeting
Biggest challenge automated tools face:
- Certain keywords which are critical but have ACOS having to avoid negating these
- Vitali predicts future algorithm updates.