Advertising is a continuous hot topic for clients at My Amazon Guy, how do we get better at it, what should we be doing now? Today we talk to a PPC expert. Destaney Wishon with Better AMS. www.betterams.com
Better AMS, who you are, what you do.
What’s changed with PPC
More control. Incremental control. Imagery and copy writing. Custom brand images.
Auto campaigns has more control and targeting.
More complexity.
10 campaigns for ASIN.
What’s should I be doing
Clean campaign structure. 1 Campaign 1 ad group 1 ASIN.
New AMS UI, thoughts?
New targeting tops are top of funnel. Brand awareness.
Video in search biggest unexpected win. Interest is high.
Sponsored product tips
Not enough keyword research
10-20 keywords is not enough, everyone knows to bid on the top keywords.
Less people bidding on an item the cheaper ads are.
Dive into long tail keywords.
Negative keywords
Better AMS uses proper bid management
Biggest challenge right now?
Having to make decisions with smaller timeframes.
Sponsored Products
Where do you start?
Audit
20-30 non related asins in a campaign, why only 1 ASIN getting exposure
How do you balance top portfolio with weak portfolio items. 80% of sales on top 20% of catalog.
ACOS is different in every category, where are ads harder, easier?
What kind of client would be a good fit for Better AMS and how do they get in contact with you?
Walmart PPC next steps. Buy Walmart/Etsy/eBay launch services at https://myamazonguy.com/marketplace-launch-walmart-etsy-ebay/
Get Amazon Consulting at https://myamazonguy.com/