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My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
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My Amazon Guy
Zon Tools Tarik Ozkan CTO on Amazon Automation #45
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Tarik Ozkan CTO of Zon Tools
- Search Term Isolation
- Philosophy to only advertise on converting keywords
- Decreasing bids doesn’t always lower ACOS
- Zon Tools - Automation of PPC
- Automate existing campaigns
- Bulk Editor
- Zon Tool has a dozen of product offerings, all with their one unique Trademarked name.
- Algorithm Black Box - curious
How does Zon.Tools work? Interactive Rule Flow Bot brain here: www.zon.tools/flow
AM 3.0 works on all Targets (PAT and EAT) and Keywords (all matches). Every 6 hours adjusts your bid based on your ACoS goals (“Max ACoS“), clicks (“Min. Action Click“) and spend (“Max Spend“).
The new bids are calculated based on:
- Clicks
- Sales
- Max ACoS
- Min Bid
- Max Bid
AM 3.0 will wait for one of the 3 conditions before starting working:
- The Keyword or Target reached “Max Spend” without sales –> AM 3.0 will immediately drop its bid to “Min. Bid” regardless of the number of clicks it has
- The Keyword or Target reached “Min Action Clicks” and there are no sales –> AM 3.0 will immediately drop its bid to “Min. Bid“
- The Keyword or Target reached “Min Action Clicks” and there are sales –> AM 3.0 will then look at the keyword ACoS compared to “Max ACoS” and adjust bids as defined below:
- AM 3.0 algorithm will calculate the optimal bid for each entity (Keyword or Target) based on its conversion rate.
- The system willmove toward the optimal bid with daily increments or decrements of 0% to 100% / day based on the assigned Change Rate at PGN creation or Edit Rule Configuration.
- AM 3.0 bid range is limited by “Min Bid” and “Max Bid“.
- AM 3.0 will never Pause nor Enable your Keywords or Targets
Keyword Miner & Term-Inator:
KWM and TI work every 6 hours on 3 main triggers (thresholds):
- Min Action Clicks
- Max Spend
- Max ACoS
- Orders7
- Relevancy Trigger (KWM)
KWM and TI will wait for one of the 2 conditions before starting working:
- The Customer Search Term reached “Max Spend” without sales –> TI will negate regardless of the number of clicks the search term has
- The Customer Search Term reached “Min Action Clicks” –> KWM and TI will then look at ACoS
- If ACoS is above threshold –> TI will Negate the search term
- If ACoS is below the threshold and “Orders7” equal or above “Relevancy Trigger“–> KWM will Mine the search term
How KWM mines:
Exact Campaign: Exact Match
Phrase Campaign: Phrase Match + Negative Exact — Search Term Isolation —
Broad Campaign: Broad Match + Negative Phrase — Search Term Isolation —
How TI negates:
Phrase Campaign: Negative Exact
Broad Campaign: Negative Exact
Auto Campaign: Negative Exact