To get 15% off Zon Tools use promo code "myamazonguy"
Tarik Ozkan CTO of Zon Tools
- Search Term Isolation
- Philosophy to only advertise on converting keywords
- Decreasing bids doesn’t always lower ACOS
- Zon Tools - Automation of PPC
- Automate existing campaigns
- Bulk Editor
- Zon Tool has a dozen of product offerings, all with their one unique Trademarked name.
- Algorithm Black Box - curious
How does Zon.Tools work? Interactive Rule Flow Bot brain here: www.zon.tools/flow
AM 3.0 works on all Targets (PAT and EAT) and Keywords (all matches). Every 6 hours adjusts your bid based on your ACoS goals (“Max ACoS“), clicks (“Min. Action Click“) and spend (“Max Spend“).
The new bids are calculated based on:
- Clicks
- Sales
- Max ACoS
- Min Bid
- Max Bid
AM 3.0 will wait for one of the 3 conditions before starting working:
- The Keyword or Target reached “Max Spend” without sales –> AM 3.0 will immediately drop its bid to “Min. Bid” regardless of the number of clicks it has
- The Keyword or Target reached “Min Action Clicks” and there are no sales –> AM 3.0 will immediately drop its bid to “Min. Bid“
- The Keyword or Target reached “Min Action Clicks” and there are sales –> AM 3.0 will then look at the keyword ACoS compared to “Max ACoS” and adjust bids as defined below:
- AM 3.0 algorithm will calculate the optimal bid for each entity (Keyword or Target) based on its conversion rate.
- The system willmove toward the optimal bid with daily increments or decrements of 0% to 100% / day based on the assigned Change Rate at PGN creation or Edit Rule Configuration.
- AM 3.0 bid range is limited by “Min Bid” and “Max Bid“.
- AM 3.0 will never Pause nor Enable your Keywords or Targets
Keyword Miner & Term-Inator:
KWM and TI work every 6 hours on 3 main triggers (thresholds):
- Min Action Clicks
- Max Spend
- Max ACoS
- Orders7
- Relevancy Trigger (KWM)
KWM and TI will wait for one of the 2 conditions before starting working:
- The Customer Search Term reached “Max Spend” without sales –> TI will negate regardless of the number of clicks the search term has
- The Customer Search Term reached “Min Action Clicks” –> KWM and TI will then look at ACoS
- If ACoS is above threshold –> TI will Negate the search term
- If ACoS is below the threshold and “Orders7” equal or above “Relevancy Trigger“–> KWM will Mine the search term
How KWM mines:
Exact Campaign: Exact Match
Phrase Campaign: Phrase Match + Negative Exact — Search Term Isolation —
Broad Campaign: Broad Match + Negative Phrase — Search Term Isolation —
How TI negates:
Phrase Campaign: Negative Exact
Broad Campaign: Negative Exact
Auto Campaign: Negative Exact
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