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My adjustable dumbbell listing has been doing really well. It is the number 4 bestseller in the fitness weights category on amazon. It looks like I will be out of stock in two weeks, having sold half the stock in the same period of time. I have ordered another container of these dumbbells but it won’t arrive for around 3 months. In 3 months I think the market will be very different.
There will be much more supply as sellers would have restocked by then and less demand because some gyms would have reopened and people would have bought all the weights they have wanted to buy. This means I will need to be more competitive with respect to price and marketing.
My question is - what strategy should I adopt in the situation where I will be out of stock in two weeks with no further stock for another 10 weeks after that.
Some things that you might want to consider in your advice:
- should I now temporarily increase the price to slow down the sales?
- what should I do with my PPC campaigns now and during the period I’m out of stock.
- can I do pre-sales on my listing? It is this only for people who have brand registry?
- should I deactivate the listing so that amazon doesn’t think I’m doing zero sales.
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Answers:
When stockouts are guaranteed raise prices and shut off ads.
Q4 will still be a good quarter so continue with your order.
Once you reach zero stock you could close the listing but you'll probably get a return or something that would allow another sale.
You can't do pre sales.
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