.jpg)
My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy
Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
My Amazon Guy
What is the $ Value of a Product Review? #88
Fake review news story from CNBC https://www.cnbc.com/2020/09/06/amazon-reviews-thousands-are-fake-heres-how-to-spot-them.html
Customers are reading reviews
online-review-statistics-2019
Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017)
94% of customers read online reviews (Fan and Fuel, 2016)
93% of local consumers use reviews to determine if a local business is good or bad (BrightLocal, 2017)
72% of customers don't take action until they have read reviews (Testimonial Engine)
The impact of online reviews on sales and revenue
92% of B2B buyers are more likely to purchase after reading a trusted review (G2 and Heinz Marketing, 2017)
Displaying reviews can increase conversion rates by 270% (Spiegel Research Center, 2017)
Businesses that claim their free listings on at least four review sites earn 36% more revenue than average (Womply, 2019)
Having five reviews results in purchase likelihood increasing by a factor of almost four times (Spiegel Research Center, 2017)
Displaying reviews for higher-priced products can increase conversion rates by 380% (Spiegel Research Center, 2017)
Purchase likelihood improves 15% when buyers read verified buyer reviews over anonymous reviews (Spiegel Research Center, 2017)
One-to-one peer recommendations, original research, and product reviews are the most influential content in affecting purchase decisions (Content Marketing Institute and SmartBrief, 2017)
Get Amazon Consulting at https://myamazonguy.com/
#amazonselling #amazonseller #amazonfba