My Amazon Guy

Thrasio Reveals How They're Buying 100's of Amazon FBA Brands - VP Acquisitions Ken Kubec Q&A

March 01, 2021
My Amazon Guy
Thrasio Reveals How They're Buying 100's of Amazon FBA Brands - VP Acquisitions Ken Kubec Q&A
Show Notes

Ken Kubec VP of Acquisitions at Thras.io answers tough questions and takes us for a deep dive into where they have been, where they are now, and where they are going. Join us to learn how sellers protect themselves and ways sellers are able to increase their valuation. Thrasio is buying $1M+ Amazon FBA Businesses.

Thank You Ken Kubec For Joining Us On The Podcast This Week!

Want to sell your Amazon business go here: https://myamazonguy.com/amazon-aggreg...

9:39​ Vision and fortitude
10:16​ define the formula
11:39​ infinitely scalable

13:02​ 100 Acquisitions in 2020 Q1

Value -
14:22​ 2nd inning
14:30​ short term value bubble
18:07​ Advice: start slow

Selling to Buyer-
18:24​ Questions to ask, cash upfront.

How many sharks are there in the reality TV show, The Shark Tank?
22:41​ Reviews ranked and rating - what Thrasio is looking for

28:19​ TIP: Ride your winners (best products)

35:00​ snapshot of balance sheet

WHAT SHOULD SELLERS BE ASKING?
35:25​ Number 1. How many acquisitions have you done to date?
36:33​ Number 2. What’s your performance post-acquisition? 156% profit first year
37:20​ Number 3. Deal structure - cash upfront, participate in upside over from incremental profit

How do Sellers protect themselves?
39:44​ Keep sellers involved.

What are some ways sellers are able to increase their valuation in the 3-6 months?
42:38​ Focus on margins and growth. "Simple formula but not easy to do" -Ken Kubec

What should sellers be looking for in a buyer as they weigh their options for an exit? What questions should they be asking?
43:20​ Buyers want to see an upside.

What types of brands work best for the Thrasio portfolio?


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