We'll cover questions like - What are your top tips for those just now getting their products on Amazon?
- How would you suggest those in the Amazon marketplace differentiate themselves from their competition?
- What are some easy ways to increase your customer conversion rate?
00:00
09:55 Introduction of the guests: Jacqueline and Minna from The Product Boss
12:48 What are your top tips for now just getting started with your products on Amazon?
20:26 I only sell one product and its IPI score had stalled at 364, the only thing I can think of to improve things is FB ads, what do you think? (Long story but Amazon ads don’t work for this product)
21:27 I have a new product; it is totally unique and head and shoulders better than anything else in its category. It has a granted Utility and Design patent. Assuming what I say is true, how can it fail?
24:30 I have a cool product, what can I do to differentiate on Amazon?
26:30 As a sample, what would you do to improve this listing? (Momstir, Age of Sage)
28:41 What kind of things you need to have in a photoshoot? (Product)
33:32 Can you register a trademark that currently is in an Un-revivable state because it was not filed within the grace period?
33:49 Looking to expand in a niche I have current success in. Should I look to bring a new style of the current product to market or a new color variation of the current style? Any advice on how to determine this?
36:36 What would be an example of a category that you would not want to add a variation?
38:36 Did you see a new section called “Discovered by Customers?” Searched on the web and found on Amazon. Any ideas on how to get there? It is 100% not paid.
40:41 How can I increase my conversion rate?
44:45 Disregarding the holistic approach, I want a 5-minute hack to improve my conversion rate, what could it be?
48:30 With video ads, what is likely to stop people in their tracks.
49:03 What about Pinterest for sales conversion?
50:11 If somebody never heard The Product Boss podcast before, which pod you could pick that they should listen to?
52:49 How can they get in touch with The Product Boss?