Launching a business isn’t easy, but protecting it can be. Robert Wright is an E-commerce and online business Attorney who is an expert in helping entrepreneurs protect their personal assets, bulletproof their brand, and weaponize their works of authorship.
Robert Wright is the founding partner of Superhero Legal, a virtual law practice that helps e-commerce sellers and online business owners protect their digital and physical assets.
A sister company to Marketplace Superheroes, Superhero Legal has advised thousands of E-Commerce sellers on how to future-proof their business.
To better understand the needs of his clients, Robert launched his own physical products business and currently sells on globally Amazon.
Robert’s interest in intellectual property began more than two decades ago. Intrigued by the lawsuit that led to Napster being shut down by the RIAA back in early 2001, Robert headed into Law School with a mission to find out what was so wrong with ‘sharing songs’ with friends. That quest spurred an interest in intellectual property law (where he learned the difference between sharing and stealing!).
That mission spurred Robert's interest in entrepreneurship. While discovering his own entrepreneurial path, Robert noticed that other entrepreneurs often need help navigating the ins and outs of intellectual property. When he decided to launch his first virtual law practice, it was a no-brainer for him to support folks who had an idea and were looking to build a business around it.
00:00 Intro
10:00 Introduction of guest: Robert Wright
10:24 What is Private Label Law
11:08 Why are you seeing an increase in demand for your service (PLL) and what do you see the problem on Amazon happening
14:47 What happens and what should I do if someone is hijacking your listing
14:44 Advantages with Brand Registry
21:00 Canadian Trademark
23:50 How do to get hijacker off your listing
26:26 If someone shows up with the same design of the item, can I file a copyright claim
27:44 If somebody edited your image, is that valid for copyright claim
28:33 How do you prove that your copyright claim
30:46 What info should be put in empty spaces on inventory templates to close holes on the backend of listings that hijackers can exploit in the US & Canada? How to defend in CA if only actively sell in the US?
32:11 Any experience in leveraging legal letter to Amazon
36:44 Tim Ferriss: How it inspired Robert Wright
38:52 What is a Copycat
41:55 Get in touch with Robert Wright