There is nothing cooler than Michael Erickson and Ad Badger. Today he joins us for another round of PPC questions.
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00:00 Intro
10:06 Introduction: Michael Erickson of Ad Badger
10:34 How did you choose the Badger as a spirit animal
13:45 What would you do with KW that are not converting well, but it's your main KW describing the product
15:56 How many search terms do Helium10 track? How often do they pull the data? What is their organic rank accuracy in your experience
17:33 Get 50% off 1 month with Helium10
17:41 How does product targeting campaigns help you rank
23:06 How to overcome restricted ads? It is a supplement in the weight loss category but my competitors continue to run ads? Should I strip down my listing to its bare essentials
24:02 Set up a 30cent auto campaign on all products. It's been killing it, my best campaign. Any smashing nugget you have seen like this?
28:38 I have been making a PPC funnels since year 1, but still there is also a separate school of thought which says there is no such thing like duplication. Thought
29:05 If our CTR is less than 1% and conversion is above 10%, would it help us rank? As poor CTR also deranks us
31:53 Do campaigns show different results in different zip codes? I've seen sponsored rank different in two different zip codes. Which zip code to consider
33:25 How accurate have Amazon suggested bids? How do predict PPC bid costs during research or launch
35:14 My COO asked me yesterday if we spent $20K in PPC for organic rank or $20K in influencers to drive external traffic to Amazon, what would help organic rank more
38:14 Should we add similar products in catch-all campaigns for 30cents? Or different products can be added to the same campaign
38:37 If I am generating a sale from 1 KW from exact match type, and I target the same KW in phrase match type w/o "negative exact" in the phrase, so would it hurt my ranking on that KW if I don't get sale
39:18 If I'm running manual exact KW campaigns, should I put those KW into negative in my automatic campaign
42:28 What is the best time frame to look back when optimizing
45:56 1 KW being targeted in exact, similar KW being targeted at phrase match with "Neg:exact" and in the broad match "Neg:Phrase" in this way we make funnel in order to save ourself from KW duplication?
47:43 If I manage several accounts, can I connect them all to Ad Badger software and what would the cost be a monthly or % of ad spend
49:12 I have been trying to rank my product for several KWs for a very long time now, and nothing seems to work, even when I have had many sales for these KWs on my campaigns, any tips?
49:58 I've been thinking about using Google ads for my listing on Amazon, does it work?
53:31 What's your take for a strategy to start working with very low PPC and make little increments? Since I have noticed that sometimes you improve a lot your ACOS
55:44 I have seen both of you post for job positions, what are the minimum requirements that you have for PPC positions? What courses should someone take to get a PPC position w/o years of experience
1:00:30 Targeting a KW in 1 campaign in exact match type w/ placement modifier TOS 100% and targeting the same KW in different campaign w/ product pages 100%. Is it the right approach
1:02:43 How do we operate in a product category with very high PPC bids and low average selling price
1:04:46 What do you think chances are for a new Amazon PPC agency on the market guys
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