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My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
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My Amazon Guy
TRAFFIC vs CONVERSION - Heated Amazon SEO Debate Panel - Canopy Management
Steven Pope defends Traffic to the death in this heated debate of his views against a panel that felt Conversion was more important. Vote what you think is most important in the comments.
00:00 Intro
04:06 SEO affect on Amazon Ranking
04:25 Introduction of Guests
04:40 Topics to discuss
06:45 Introduction of Anthony Lee, Amazon Analyst & Speaker
08:16 1st topic: Affect that embedded terms have on indexing & ranking
09:15 Steven Pope - A+ content is indexed
11:25 Troy Johnston - Agrees with Steven Pope
13:44 Brian R. Johnson - Do you feel that removing KW in the title is beneficial?
14:07 Steven Pope - Before the order of which KW placed in the title matter, Traffic vs Conversion
16:03 Brandon Young - It will be a detriment to not include KW in the title
16:41 Danny McMillan - Title is the strongest indicator
19:54 Brandon Young - No need to repeat KW, it might backfire more as it can confuse Amazon algorithm
29:20 Brandon Young - The signal you give to AMZ where the traffic comes from matters significantly
31:26 Introduction of Danny McMillan, Founder of Seller Sessions
32:13 2nd topic: Affect of order/sequence of terms has on indexing & ranking
33:04 Steven Pope - Need to put the brand name in front of the title in certain categories
34:11 Anthony Lee - The sequence of terms does impact the early stage of relevance
43:28 Introduction of Troy Johnston, Founder of Seller.Tools
44:17 3rd topic: Traditional (Keywords) vs Advanced (Differentiation & Benefits) on indexing and ranking
47:57 Steven Pope - SEO should be treated in multiple stages
48:37 Steven Pope - SEO is not set it and forget it
55:34 Brandon Young - The conversion rate is unique to each Keyword
1:05:12 Introduction of Brandon Young, Founder and & Lead Instructor of Seller-Systems
1:06:02 4th topic: Affect of content locations (images, videos, title, bullets, desc, A+, backend) on indexing & ranking
1:07:17 Brandon Young - We always prioritize title
1:17:07 Brian R Johnson - 5-second rule with image and bullet points, If the shopper can't consume and understand it, you put in too much
1:17:35 Introduction of Steven Pope, Founder of My Amazon Guy
1:19:16 5th topic: Affect of on-Amazon optimization upon off-Amazon search
1:23:05 Anthony Lee - Impact is almost Amazon BSR, Canonical URL doesn't dictate relevance on Amazon, it is more how the listing appear on the internet
1:26:44 Introduction of Brian R Johnson, Co-founder Canopy Management
1:27:24 6th topic: On-page shopper interactions
1:27:42 Danny McMillan - It is important that your page gets the person/shoppers engaged
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About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.