Go to https://sellercentral.amazon.com/sw/AccountInfo/SellerProfileView/step/SellerProfileView
Click edit on your USA marketplace display store details.
Then you can edit your display name and storefront link.
00:00 Confusion around the brand store, storefront, and display names
00:16 What are brand stores?
00:42 If you wanna know how to set your storefront name
01:04 Same location to edit your storefront and display name
01:44 Difference between Storefront and Brand Store
04:07 Difference between Display Name and Storefront link
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About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
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About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
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