Jon Derkits, VP of Brand Growth at Forum Brands. Scaling. Raised more than 127 million in fundings Amazon background. We discuss:
00:00 How to Grow Amazon Sales with Forum Brands FBA Aggregator
00:30 Jon Derkits as an Amazon expert
02:46 Do they use the 80/20 rule in Amazon
04:43 What's something about Amazon that people don't hear about very often
06:43 Why do some of the aggregators operate in the shadows at first
09:21 When trying to scale brands, what are some of the things aggregators do that some can pickup
11:00 What separates between brands that do 5K/mo, 50K/mo, or 500K/mo
12:30 Do you think there's a particular basic that gets overlooked
14:51 Are there brands that you took care in, turning 50K/mo and want to turn them into 500K/mo
17:00 1-percent improvement guy over measure twice cut once a guy
18:51 What's your Moneyball strategy
19:49 Should people raise their prices on Amazon
21:06 Do you guys have bought any brands that had too many variations
21:55 What's the max number of variations
22:23 What other tips or tricks somebody could incorporate this month into their strategy
22:57 3 rules for managing out of stock on Amazon
25:15 5-minute hack for Ads
26:26 Which these areas are the first one a brand owner should offload, PPC, SEO, Logistics, Design, Catalog Troubleshooting
27:24 Strategy on SEO and indexing
28:38 Do you guys have a matrix for the number of KWs a product has to index
29:40 Based on how you search on Amazon you get different results
31:40 As an aggregator, what are the metrics Forum Brands seeking to those who want to sell their brands
32:34 What's a unique thing that Forum Brands do
34:28 If I'm a brand owner and want to sell to Forum Brands, where do I next