00:00 Product Opportunity Explorer
00:19 Browsing Product Opportunity Explorer
01:59 What kind of search terms people are using
03:40 Alternative to Blackbox with Helium10
Learn about explorer: https://sellercentral.amazon.com/help/hub/reference/NJ4YRTXWLMBY38U?ref=efph_NJ4YRTXWLMBY38U_cont_G2&
Opportunity Explorer is a tool to explore customer demand for new product ideas. To access this tool, go to Opportunity Explorer or navigate in the Menu to Growth Product Opportunity Explorer.
Note: Opportunity Explorer is currently in limited release in US and Germany, and will release more broadly in US and Europe through 2021 and 2022. If you do not have access yet and are interested, contact us. Refer to the FAQ on this page to determine if you need to request access or configure User Permissions.
Opportunity Explorer allows you to understand Amazon customer search and purchasing behavior to evaluate if there is unmet customer demand and an opportunity for you to meet that demand through new products. You can explore up-to-date and accurate data on customer needs and the current selection on Amazon. Customer needs and selection are bundled together into niches. Each niche has a unique set of characteristics, which determine the economic potential for new products in the niche. To find your new niche, you can enter search terms, or browse the store taxonomy, as a customer would. Summary data is included in the search results to help you compare related niches of different sizes. Each niche has a detail page where you can view additional tabs of data including current products, top search terms, and statistics about the launch potential for new products.
What is a niche?
A niche is a collection of customer search terms and products representing a customer's need. Customers demonstrate their purchase needs when they enter search terms on the store. Amazon combines these search terms into clusters based on the products that customers view or purchase. Search terms and products can meet more than one customer need and can be in multiple niches.
How is niche data constructed?
Niches include the top related Amazon customer search terms and the top related clicked or purchased products. The number of search terms displayed is currently capped based on which search terms have the greatest search volume. Likewise, products in a niche are limited to those receiving the majority of the clicks and purchases from the search terms shown.
Use the following glossary to better understand the data presented to you in Opportunity Explorer:
Search Results page: The resulting page after searching, browsing, or filtering for niches, The results page shows summary metrics for each of the returned niches.
Term Definition Example
Customer Need Similar products that meet a customer's need are called a "niche". The name of the niche is defined as the top-ranked search term, by the search volume. Shark cordless vacuum
Top Search Terms Additional search terms that customers entered for the customer need of this niche. Elderberry Gummies, Elderberry for Adults, Elderberry 1000mg
Search Volume (Past 360 days) The total number of times customers entered any of the search terms in this niche on Amazon in the past 360 days. 3,600
Search Volume Growth (Past 360 days) Across all of the search terms shown in this niche, the percentage change in search term volume in the past year (0-360 days), compared to the volume from the previous year (360-720 days). 321.98%
Search Volume (Past 90 days) The total number of times customers entered any of the search terms in this niche on Amazon in the past 90 days. 3,600