My Amazon Guy

Diving Deep on Amazon Seller Data, Live Q&A with Joe Hogg & Steven Pope

December 09, 2021 Steven Pope
My Amazon Guy
Diving Deep on Amazon Seller Data, Live Q&A with Joe Hogg & Steven Pope
Show Notes

Download a report on all the aggregators

Sell to an aggregator at (To find the right one)

Prior to founding Global Wired Advisors with Jason Somerville, Chris Bodnar, and Chris Shipferling, Joe was the global head of funding for Wells Fargo’s trading and investment banking division, Wells Fargo Securities. There, he oversaw the daily financing of $110 Billion of broker-dealer assets, and between $25 Billion and $40 Billion of additional capital market’s deal flow annually across all industry verticals. Prior to joining Wells Fargo, Joe managed the Structured Finance desk at Deutsche Bank where he was responsible for building structured derivative solutions for bank clients and hedging interest rate and equity market exposure. Joe began his career on the floor of the Chicago Mercantile Exchange where he traded foreign exchange and interest futures for some of the world’s largest investment banks.

He has an undergraduate degree in Finance from Virginia Tech and has completed graduate work at the University of Chicago in Quantitative Finance. Joe is also a GARP-certified Financial Risk Manager and a member of the International Association of Financial Engineers.

00:00 Diving Deep on Amazon Seller Data
10:24 Introduction of guests: Joe Hogg and Rob Salmon
11:45 Amazon Aggregators: A Profile of Risk and Return from the Digital Frontier
15:21 What are people observations over the weekend (Black Friday/Cyber Monday)
17:25 The aggregators are all trying to exit first before the money drys up
21:20 Favorite page/particular exhibit on the report
22:40 Why Walmart hasn't caught up
27:12 Do you think there are enough 3rd party sellers that fit the criteria most aggregators are looking for? Sales treated than 500K a year? I don't see there being enough brands for all these aggregators
29:23 How many total brands sold to aggregators
33:02 China direct-to-consumer analysis in the report
24:51 Can you give an example of an aggregator going direct B2C - does that acquiring the manufacturer/supplier?
36:34 New stats on
41:32 There are even bigger players that are gonna come in
42:58 Would you ever reach out to an aggregator or wait for them to find you?
43:54 Why all should use Global Wired instead of going directly to an aggregator
47:29 What's your idea that aggregators and big companies are narrowing the path for small PL sellers?

#amazonaggreagtors #globalwiredadvisors #joehogg

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