My Amazon Guy

Parentage Theory - Connect Variations or Split Off? Amazon FBA Weekly Q&A with Steven Pope

January 15, 2022 Steven Pope
My Amazon Guy
Parentage Theory - Connect Variations or Split Off? Amazon FBA Weekly Q&A with Steven Pope
Show Notes

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00:00 Amazon FBA Weekly Q&A with Steven Pope
10:30 Have you seen shipment being closed but it does not give you an option to reconcile and there is a future date when we can
11:34 How to choose which video will be the main next to the images
13:26 How do we add the "From the Brand" content
15:13 For A+ content, how do you get the "Compare w/ Similar Items" module in your A+? I only see "Standard Comparison Chart" as an option. Can you select the SKUs you want in the grid
16:17 What are your thoughts on Rebate Key and review-incentivizing programs like that
17:03 Can you tell us how much ad revenue you've made? Is there a revenue-generating focus for 2022
18:06 Despite having great SEO, full KW research my ASINs do not have a 1:2 ratio between sponsored and organic KWs
22:30 Do you recommend posting brand content on Tiktok for AMZ brands
24:21 How can I get AMZ brand to sell well on Shopify
25:25 Any company to use for AMZ Page Videos
25:43 Do you recommend doing Email marketing for an AMZ brand
26:18 Does AMZ allow us to include an insert card w/ a 10% coupon to shop on our Shopify website
26:47 When you have fully optimized a client’s listing, does your team ever go back and change the title or bullets? What’s their process in doing so and finding new or missing KWs
28:36 What was your launch & sales PPC & bidding strategy for your mom gift that managed you to rank top page and get such a low TACOS while launching
31:19 How do you decide if Amazon DSP makes sense for one of your clients
34:36 I see A+ graphics under “Info from Manufacturer / From the Brand” on some listings instead of the A+ under the product description
35:58 How do you balance work and family life
37:35 Any advice for managing inventory while selling seasonal products
39:07 How competitor videos end up on my page, and how I can target competition
40:54 What would you do with a KW that was selling and converting very good in PPC and suddenly it's getting more than usual clicks and spending w/ no sales
44:50 What do you use to report to your clients on the brand performance
46:33 I launched a manual exact PPC campaign 3 days ago and I am not getting any data related to any campaign
47:20 What is your advice to increase the limit and improve the sell-through rate
48:56 Do you know what paperwork is required to sell KN95 masks
49:41 When would you create variation vs separate listing
54:28 Can you put H10 to ask for reviews as Junglescout does
54:41 On your "I'm Not Drinking Alone I'm Social Distancing" Wine Glass page you have a "Discover Similar Items" section
54:54 I suspect one of my variations is bringing down my rating? How do I check the rating for each of my variations? is it worth breaking parentage because of that
55:30 Do you recommend Pinterest marketing
55:43 First review of product got 1 star. Now conversion has plummeted, before the 1-star review the sales were good
56:23 I wanna join your agency. I wanna learn more about Amazon. I've 1 year of experience and am happy to work full time without any salary
59:06 I've only clicked the video ads to see what others are doing so I can copy the good ideas
59:20 How to connect with an AMZ rep
59:37 If I have two brand registries in one seller central and an aggregator wants to purchase one of the brands do they have to buy both brands
1:00:13 The 1-star review was the customer saying the quality was good, they just were upset it was smaller than expected. How can this be striked
1:00:44 How much was your bidding when you spend $3k on that single gift for mom, Broad aggressive or low bid or in between
1:01:00 How can I share my direct product link on social media for external traffic

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