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My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
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My Amazon Guy
My Amazon Guy Friday Live Q&A with Jason Mastromatteo and Faith Denniston
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Timestamps:
0:00 - Introduction and Q&A session
0:27 - Jason's absence due to a conference
0:34 - Amazon's brand registry issues
1:07 - Deactivating listings due to recalls
2:32 - Benchmark metrics
3:24 - Adding a second video without A+ content
4:26 - Improving product visibility
6:03 - Keywords in product titles
10:35 - Changing campaign strategy to Dynamic Up and Down
12:32 - Help for starting Amazon FBA
15:59 - "Platinum keywords" and PPC resources
19:11 - Reducing out-of-stock effects
20:42 - Challenges of product restocking
24:51 - Playing "Starfield"
26:03 - Listings going live early
27:16 - Lowering CPC with Dynamic Bids
30:47 - Tax information and accounts in Brand Registry
31:32 - Changing campaign strategy
33:24 - Handling product selection
35:27 - Excitement for the Q&A session
37:46 - Estimating market demand
39:11 - Avoiding going out of stock
41:00 - Finding product selection resources
43:03 - Seller Central experience
44:26 - Calculating TACoS
45:04 - PPC campaigns and keyword ranking
46:25 - Combining reviews for variations
48:03 - Removing product reviews and appeals
50:34 - Amazon's appeal process for brand issues
51:44 - Handling shipping costs
52:22 - Video ads on Amazon
53:14 - PPC strategy for new products
54:28 - Vine reviews and starting PPC
55:04 - Ranking for more keywords
56:03 - SEO updates and competing with established products
59:05 - Dealing with Chinese sellers and trademarks
1:00:00 - Labeling for FBA shipments
1:11:12 - Selecting keywords for listings
1:11:39 - Jason's assistance with the Amazon brand
1:12:56 - Adding flavors and attributes
1:13:27 - Resolving issues with Amazon tickets
1:13:56 - Optimizing successful products
1:14:48 - Amazon AI detecting brand names
1:15:28 - Balancing SEO text and design
1:16:55 - Competing with products with more reviews
1:18:48 - Market share vs. reviews
1:19:42 - Shipment marked as delivered but not received by Amazon