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My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
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My Amazon Guy
Pricing Strategies for Competitive Advantage on Amazon
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Timestamps:
0:00: Introduction to pricing strategies on Amazon.
0:38: Launch pricing strategy: Undercutting competitors during product launch.
2:41: Incremental price increases during a launch.
3:57: Competitive pricing: Tracking and adjusting based on competitors.
6:00: Value-based pricing: Emphasizing product value.
8:37: Customer perception and trust in higher-priced products.
9:49: Bundling and multi-pack pricing for added value.
11:54: Best practices: Odd pricing, competitor monitoring, and profitability checks.
13:02: The importance of monitoring product-level profitability.